Home and Personal Care Ingredients Congress | 24-25 November 2009 | WARSAW, POLAND

Visitor record ahead !


Pre-registration exceeds last years figures by far.
Already now a total of over 400 persons are registered to visit the 2nd hpci-congress in Warsaw.
A buzzling 2 days of learning and discussions lay ahead.

 

HPCI CONGRESS – THE NEW CONCEPT FOR THE PERSONAL CARE AND HOUSEHOLD INDUSTRY

ECONOMIC IN COSTS AND EFFECTIVE IN RESULTS


The new market situation is asking for new communication and exhibition concepts, which are focussed to the needs of visitors and exhibitors without generating higher costs for not needed accessories. Compared to other exhibition and conference concepts, HPCI is cutting down on add-ons which produce higher costs but do not lead to a better quality.
The HPCI-Congress Poland 2009 will again be a low cost but high quality B2B platform. Already in 2008 we were able to realise a successful event (see HPCI 2008 Report) and the HPCI Team will put high efforts to make the 2009 HPCI Congress even more successful in the means of visitor and exhibitor satisfaction.




WHY POLAND


Cosmetics market expected to grow despite the crisis.
The cosmetics market is expected to develop in Poland during the period of economic stagnation, according to industry representatives quoted by Puls Biznesu.
The Przemysl-based Inglot intends to invest PLN 6m (€1.3m) in the opening of eight stores in Poland and 15 in Europe. Its sales revenues are expected to increase from PLN 80m (€17.2m) in 2008 to PLN 90m (€19.3m) in 2009. Wojciech Inglot, the owner of the firm, has observed a so-called “lipstick effect” – a trend toward buying small, comfort items such as lipstick, rather than large luxury items, during a crisis.


 Dr Irena Eris also does not intend to limit its expansion plans because of the crisis. In 2009 its sales revenues are expected to grow by as much as 8% in comparison with PLN 190m (€40.8m) in 2008. According to Henryk Orfinger, the founder of the company, appearance is very important for women and they will not, therefore, refrain from buying cosmetics, even at a time of recession. Avon Polska, the leader in the direct sales arena, is taking on new consultants and intensifying its promotional activities.
On the other hand, Kolastyna made a net loss of PLN 9.7m (€2.1m) in 2008. According to the management, this was because of the merger with Unicolor, which cost PLN 2.4m (€0.5m), and financial costs of PLN 1m (€0.2m). However, the company has started to work on restructuring.

Source: http://www.pmrcorporate.com/

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