AkzoNobel Global Personal Care Strengthens Sustainable Styling Product Portfolio with Launch of STRUCTURE® STYLE Polymer
Bridgewater, N.J. - March 7, 2012
Creating more natural and sustainable hair styling products has historically been a significant challenge for the formulating chemist. While naturally based styling polymers have been available, they typically provided less than satisfactory performance and, often, increased cost. To satisfy consumers’ desire for styling products with increased sustainability along with high performance, the Global Personal Care business of AkzoNobel Surface Chemistry has introduced
STRUCTURE® STYLE polymer, a naturally derived, starch-based polymer that provides multiple styling benefits along with the potential for significant formulation cost savings. STRUCTURE® STYLE polymer (INCI: Hydroxypropyl Starch Phosphate) features effective rheology modification and film-forming capabilities to provide both excellent thickening and long-lasting hold. STRUCTURE® STYLE polymer can be used alone or in conjunction with traditional rheology control polymers to help create styling products that are high-performing, aesthetically pleasing and economical.
STRUCTURE® STYLE polymer is a naturally derived, non-GMO, modified potato starch which offers unique textural attributes and high clarity compared with traditional starches. It provides formulators a new way to create more natural gels, mousses and styling products.
“It’s our goal to provide more natural and sustainable polymers that meet the performance demands of formulators and consumers,” said Laurie Marshall, Global Marketing Manager, Hair Styling, at AkzoNobel Global Personal Care. “With STRUCTURE® STYLE polymer, it’s possible to create gels that display superior gloss and stiffness, improved dry comb and dry feel when compared to benchmark PVP/Carbomer gels. STRUCTURE® STYLE polymer has multi-functional performance which provides the formulator with the potential to significantly reduce formulation costs as well,” added Marshall.
STRUCTURE® STYLE polymer is recommended for use in a wide range of styling products, including translucent hair gels, styling creams and lotions, mousses, serums, waxes, and pomades. Marshall further stated, “With its excellent performance, attractive economics, and more sustainable environmental profile, we feel that STRUCTURE® STYLE polymer represents an excellent new ingredient option for the formulation of high-performance styling products with a ‘greener’ touch.”
STRUCTURE® STYLE polymer is available in all regions from AkzoNobel Global Personal Care.
For more information about AkzoNobel’s new STRUCTURE® STYLE polymer, please contact Laurie Marshall, Global Marketing Manager, Hair Styling, at laurie.marshall(at)akzonobel.com Or visit www.akzonobel.com/personalcare.
Über AkzoNobel
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune 500 company and are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
Mehr Informationen:
www.akzonobel.com
Über AkzoNobel Surface Chemistry
Surface Chemistry is a Business Unit of AkzoNobel, employing over 1500 people in 50 countries. In 2010, 45 percent of our global revenue (€847 million) came from eco-premium products. Based in Chicago, US, with regional marketing centers and R&D facilities in United States, Brazil, Singapore, India, China and Sweden, we are a leading supplier of specialty surfactants and synthetic and bio-polymers additives. We serve a wide range of industries including home and personal care, agrochemicals, asphalt, mining, oilfield, and water treatment.
Mehr Informationen:
www.akzonobel.com/sc
Über AkzoNobel Global Personal Care
Global Personal Care, a business of AkzoNobel Surface Chemistry, is a leader in high-performance beauty technologies. Partnering with leading consumer personal care businesses, we provide world-class development resources that create solutions for personal care technology needs today and envision the market needs of tomorrow. We leverage our broad range of high-performance personal care technologies to provide new and innovative solutions that help create competitive products for beautiful, healthy hair and skin. AkzoNobel Global Personal Care: Where science is a thing of beauty™.
Mehr Informationen:
www.akzonobel.com/personalcare
Creating more natural and sustainable hair styling products has historically been a significant challenge for the formulating chemist. While naturally based styling polymers have been available, they typically provided less than satisfactory performance and, often, increased cost. To satisfy consumers’ desire for styling products with increased sustainability along with high performance, the Global Personal Care business of AkzoNobel Surface Chemistry has introduced
STRUCTURE® STYLE polymer, a naturally derived, starch-based polymer that provides multiple styling benefits along with the potential for significant formulation cost savings. STRUCTURE® STYLE polymer (INCI: Hydroxypropyl Starch Phosphate) features effective rheology modification and film-forming capabilities to provide both excellent thickening and long-lasting hold. STRUCTURE® STYLE polymer can be used alone or in conjunction with traditional rheology control polymers to help create styling products that are high-performing, aesthetically pleasing and economical.
STRUCTURE® STYLE polymer is a naturally derived, non-GMO, modified potato starch which offers unique textural attributes and high clarity compared with traditional starches. It provides formulators a new way to create more natural gels, mousses and styling products.
“It’s our goal to provide more natural and sustainable polymers that meet the performance demands of formulators and consumers,” said Laurie Marshall, Global Marketing Manager, Hair Styling, at AkzoNobel Global Personal Care. “With STRUCTURE® STYLE polymer, it’s possible to create gels that display superior gloss and stiffness, improved dry comb and dry feel when compared to benchmark PVP/Carbomer gels. STRUCTURE® STYLE polymer has multi-functional performance which provides the formulator with the potential to significantly reduce formulation costs as well,” added Marshall.
STRUCTURE® STYLE polymer is recommended for use in a wide range of styling products, including translucent hair gels, styling creams and lotions, mousses, serums, waxes, and pomades. Marshall further stated, “With its excellent performance, attractive economics, and more sustainable environmental profile, we feel that STRUCTURE® STYLE polymer represents an excellent new ingredient option for the formulation of high-performance styling products with a ‘greener’ touch.”
STRUCTURE® STYLE polymer is available in all regions from AkzoNobel Global Personal Care.
For more information about AkzoNobel’s new STRUCTURE® STYLE polymer, please contact Laurie Marshall, Global Marketing Manager, Hair Styling, at laurie.marshall(at)akzonobel.com Or visit www.akzonobel.com/personalcare.
Über AkzoNobel
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are a Global Fortune 500 company and are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
Mehr Informationen:
www.akzonobel.com
Über AkzoNobel Surface Chemistry
Surface Chemistry is a Business Unit of AkzoNobel, employing over 1500 people in 50 countries. In 2010, 45 percent of our global revenue (€847 million) came from eco-premium products. Based in Chicago, US, with regional marketing centers and R&D facilities in United States, Brazil, Singapore, India, China and Sweden, we are a leading supplier of specialty surfactants and synthetic and bio-polymers additives. We serve a wide range of industries including home and personal care, agrochemicals, asphalt, mining, oilfield, and water treatment.
Mehr Informationen:
www.akzonobel.com/sc
Über AkzoNobel Global Personal Care
Global Personal Care, a business of AkzoNobel Surface Chemistry, is a leader in high-performance beauty technologies. Partnering with leading consumer personal care businesses, we provide world-class development resources that create solutions for personal care technology needs today and envision the market needs of tomorrow. We leverage our broad range of high-performance personal care technologies to provide new and innovative solutions that help create competitive products for beautiful, healthy hair and skin. AkzoNobel Global Personal Care: Where science is a thing of beauty™.
Mehr Informationen:
www.akzonobel.com/personalcare
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