Specialized search leader Chemidex changes name to Innovadex

Overland Park, Kansas/USA (July 12, 2010) Chemidex, a leading business-to-business search engine for product developers worldwide, is changing its name to Innovadex to reflect its expansion across a growing range of industries. Innovadex's unique business model speeds innovation by connecting product developers worldwide with material and ingredient suppliers during the earliest phases of the development process.

Innovadex developed the most powerful specialized search engine in the chemical and life sciences industries, including personal care and cosmetics, and food and beverage. With Innovadex, it takes just seconds to connect qualified product developers with material and ingredient suppliers, samples, and the world's largest online collection of technical documents serving those industries. Innovadex provides suppliers such as Dow, Hormel Foods, Bayer and BASF with unprecedented market reach, targeted advertising and actionable product interest tracking.

"Five years from now, there will be a specialized search engine in every industry," says Bruce Ianni, Founder and CEO of Innovadex. "With a scalable business model and technology platform that can be applied seamlessly to numerous markets, Innovadex is ideally positioned to serve the majority of industrial, scientific, technical and medical segments. For product developers and those suppliers who collaborate with them in these markets, it's about fast, relevant and measureable results. Our digital information and media offerings consistently deliver against that standard."

In the last 24 months, Innovadex usage and advertising units have more than doubled while more traditional business-to-business media sectors have declined by 10 to 50 percent.

Half of Innovadex's customers are outside the U.S. and the search engine is available in seven languages. The company has offices around the world to serve the North American, European, Asian Pacific and Latin American markets.

Founded in 1997, Innovadex developed industry-specific Cybrarys® of product information. Innovadex's proprietary Cybrarys house the world's largest repository of product technical literature serving the chemical and life sciences industries, with a rapidly growing presence in food and beverage. To access the information, product development professionals must register as Cybrary "members". Membership is free to all qualified industry professionals.

Over 100,000 product development experts representing over 25,000 companies worldwide are registered members. More than 90 percent of the companies that formulate coatings and personal care products in North America and Europe have at least one Innovadex member. Many sizeable companies have a large number of members.

Revolutionized Product Development

Product developers say that Innovadex has revolutionized their ability to locate technical information about materials and ingredients and order samples. Gone are the days of outdated brochures and business cards, endless searches through multiple web sites each designed differently, numerous passwords and logins, and trying to remember if a sample was ordered.

Unprecedented Targeted, Measurable Results

Raw material, ingredient, and equipment suppliers tout Innovadex's ability to deliver timely, highly targeted information to product developers that results in unprecedented feedback, leads and increased, measurable marketing results.

In addition to Innovadex's unrivaled collection of industry-specific technical data sheets, material safety data sheets, starting-point formulations, recipes, white papers, product brochures, articles, and videos, developers are kept abreast of industry innovations through targeted Weekly New Trend Tuesday eNewsletters. On a daily basis, alerts allow product developers to track keywords and receive notification of new products and technologies matching their interests.

Product developers can search Innovadex's Cybrarys for information based on a product's type, end-use application, and performance criteria. Innovadex recently added the ability to search for products based on whether they are green (environmental impact) and have received an ecological certification.

Proven, Scalable Business Model

"Emerging investments in 'green‘ product formulation, corporate marketing mandates for more measurable marketing investments, and the continued acceleration of digital search media put Innovadex in exactly the right place at exactly the right time," says Ianni.

"We've proven our value proposition in multiple markets in multiple regions of the world," Ianni says. "We see almost limitless opportunities in new industries to deliver our unique and highly-focused new media business model."

Innovadex currently offers Cybrarys serving the food and beverage, adhesives and sealants, graphic arts and inks, paint and coatings, household, institutional and industrial cleaners, lubricant and metalworking fluids, plastics and elastomers, and personal care and cosmetics industries.

More Information:
www.innovadex.com

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