BASF’s Personal Care business launched new Care CreationsTM website
Ludwigshafen, Germany - May 31, 2012
BASF has launched a new website for its personal care business: a brand website for the new Care Creations™ brand and the “Inspired by life” communications concept. Also new is a Personal Care Press Center, giving journalists easy access to the BASF Personal Care-related information they may need.
Following the recent launch of the Care Creations™ brand and the “Inspired by life” communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach: drawing inspiration for innovative products from real life – based on a unique combination of science excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones.
More Information:
www.carecreations.basf.com
Embedded in the general BASF Personal Care website, the new press center supports journalists with their day-to-day work. It offers downloadable press releases, short news articles as well as background material and informs about upcoming dates. The latest addition to the gallery includes photos of BASF attending the In- Cosmetics trade show and the press conference in Barcelona.
More Information:
www.personal-care.basf.com/press-center
“Our new website gives voice to our innovative approach”, says Simon Medley, Senior Vice President of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”
Information about BASF Personal Care concepts and products can be found at www.personal-care.basf.com
About BASF Care Chemicals
BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and engineering applications. We are the leading supplier to the personal care, industrial and institutional cleaning industry and support our customers all over the world with innovative and sustainable products, solutions and concepts. The division’s high-end product range includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active substances, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in every part of the world and are expanding our presence in fast-growing markets, getting even closer to our customers all over the globe.
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to the conservation of resources, the provision of healthy food and nutrition and improving the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees at the end of the year.
More Information:
www.basf.com
BASF has launched a new website for its personal care business: a brand website for the new Care Creations™ brand and the “Inspired by life” communications concept. Also new is a Personal Care Press Center, giving journalists easy access to the BASF Personal Care-related information they may need.
Following the recent launch of the Care Creations™ brand and the “Inspired by life” communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach: drawing inspiration for innovative products from real life – based on a unique combination of science excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones.
More Information:
www.carecreations.basf.com
Embedded in the general BASF Personal Care website, the new press center supports journalists with their day-to-day work. It offers downloadable press releases, short news articles as well as background material and informs about upcoming dates. The latest addition to the gallery includes photos of BASF attending the In- Cosmetics trade show and the press conference in Barcelona.
More Information:
www.personal-care.basf.com/press-center
“Our new website gives voice to our innovative approach”, says Simon Medley, Senior Vice President of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers.”
Information about BASF Personal Care concepts and products can be found at www.personal-care.basf.com
About BASF Care Chemicals
BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and engineering applications. We are the leading supplier to the personal care, industrial and institutional cleaning industry and support our customers all over the world with innovative and sustainable products, solutions and concepts. The division’s high-end product range includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active substances, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in every part of the world and are expanding our presence in fast-growing markets, getting even closer to our customers all over the globe.
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to the conservation of resources, the provision of healthy food and nutrition and improving the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees at the end of the year.
More Information:
www.basf.com
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