Mibelle Biochemistry’s PhytoCellTec™ technology will be presented at the RIO+20 - UN conference on sustainable development

Buchs, Switzerland - June 2012
Rio+20 is the short name for the United Nations Conference on Sustainable Development to take place in Rio de Janeiro, Brazil, June 20-22, 2012 – twenty years after the landmark 1992 Earth Summit in Rio. Rio+20 is also an opportunity to look ahead to the world we want in twenty years.

Mibelle Biochemistry has been contacted by the organizers of this important UN conference to present their PhytoCellTec™ technology. This technology has been detected as an eco-breakthrough in natural cosmetics ingredients as it allows cultivation of plant stem cells; even from rare and endangered plants that can then be used in cosmetics.

The properties of most cosmetic products are defined by active ingredients, and plants have always been a precious source of biologically active substances for cosmetic formulations. However, new plant derived material is very limited as many plants have endangered species status. On the other hand plant cultivations require considerable natural resources (e.g. water and cultivation land). Mibelle Biochemistry has made an eco-breakthrough in this area by developing PhytoCellTec™, a biotechnology based on the toti-potency of plant cells which is initiated by the wound healing mechanism of a plant. These plant stem cells can then be cultivated in defined nutrient medium using specially designed bioreactors to achieve large scale production. This innovative technology delivers sustainability by preserving endangered plants, being 100% natural and requiring no cultivation. As regards efficacy, actives based on this technology contain the most active molecules which have shown high performing results on the vitality and protection of skin stem cells.

Read more about RIO+20 at the UN website: http://www.un.org/en/sustainablefuture/about.shtml    

Read more about this eco-breakthrough, page 128 – 129 http://www.rioplus.org/files/magazine/rioplus/    

Read more about PhytoCellTec™ at
www.phytocelltec.ch     


About Mibelle Biochemistry
Inspired by nature – Realized by science
Mibelle Biochemistry, a Swiss company, is specialized in the research and development of innovative, high-quality actives for the cosmetic industry. Inspired by nature Mibelle Biochemistry transforms naturally derived compounds into truly functional cosmetic ingredients. Furthermore Mibelle Biochemistry possesses powerful encapsulation technologies that guarantee optimum bioavailability. All products are accompanied by comprehensive technical support and marketing-oriented documentation.

More Information:
www.mibellebiochemistry.com