Givaudan Active Beauty leads the way to the Digital Age of Beauty at NY Suppliers’ Day, on May 3rd at 10am (Javits Center)


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“Innovation distinguishes between a leader & a follower” Steve Jobs

Argenteuil, France - April 28th 2017

Digital is everywhere in our daily life, and its unlimited potential allows to create new ways of sharing and educating customers and consumers even on difficult while business sensitive topics such as the skin and hair biology.

As a fact, most of the cosmetics consumers are not aware of the sophisticated 3D Beauty of the skin, being convinced that it is simply a flat surface covering their body.

They do not really know its architecture, neither do they understand its intrinsic ageing mechanisms, and they have no real clue on how active ingredients work in the different layers of the skin.



It gets even worth when it deals with the structure and ageing of hair. As a direct consequence, most consumers’ buying decision are be driven by a false perception of skin and hair structure and functions.

Givaudan Active Beauty places its customers and their consumers at the core of its innovation strategy around several major initiatives. On the one them is to lead the digital age of “customers and consumers communication and education” by means of new digital experiences.

By leveraging internal scientific and communication skills with the latest digital innovations, we now offer new entertaining experiences allowing consumers and customers to discover and better understand skin & hair functioning:
Skin Odyssey is a unique experiences created in synergy with our biologists: it is a virtual reality journey allowing anyone the ability to dive into the different skin layers to visualize cells, keratinocytes, or fibroblasts in 3D,
Hair Odyssey is both a motion controlled and virtual reality experience, which allows to discover the mechanisms or hair life cycle, and to explore how molecules can be used to maintain the beauty of hair and scalp

Our experts will give a full conference during NYSCC on May 3thd, on the strategy who enabled our teams to craft these experiences, the different key development steps and success factors, and will show how these new tools are now used by customers.

To find out more about Active Beauty’s innovations, come to the conference during NY Suppliers’Day, in the Javits Center at 10am. We will be delighted to welcome you afterwards booth 407.

For further information please contact:
Pauline Martin, Global Communications & Events Manager
T +41 22 780 9093
E pauline.martin.pm1(at)givaudan.com


About Givaudan
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide. Givaudan invites you to discover more at www.givaudan.com.

About Givaudan Active Beauty
Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Our cutting-edge technologies draw on science and nature to create highperforming molecules and functional agents, including customised carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences. We invite you to ‘engage your senses’ and learn more about Active Beauty at www.givaudan.com/activebeauty.

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