in-cosmetics 2018: Dow Launches Novel Facial Care Technology and Showcases Ingredient Innovation to Boost Sunscreen Performance











AgeCap™ Smooth Cosmetic Ingredient contributes to healthy skin by softening wrinkle appearance, promoting skin radiance and delivering skin smoothing effects

SOLTEX™ INO Polymer enhances the SPF performance and aesthetic qualities of sun care formulations by improving the overall dispersion of inorganic UV absorbers


MIDLAND, Mich. USA –
February 15, 2018
Dow Home & Personal Care, a global business unit of The Dow Chemical Company, today introduced two novel high-performance technologies to its portfolio of trend-driven, multifunctional ingredients for global beauty and personal care markets. At this year’s in-cosmetics in Amsterdam, from April 17 to 19, Dow is inviting visitors to its booth F20 to discover its latest technologies, concepts and formulations.

“People around the world want to take care of their skin as it ages and mirrors their experiences. They are looking for cosmetics that let them embrace aging as a blessing and protect it with formulations that offer enjoyable sensory properties,” said Fabienne Bizeray, Marketing Manager Skin & Sun Care for Europe, Middle East, Africa and India.
“Our two latest innovations, the cosmetic ingredient AgeCap™ Smooth and the sun care technology SOLTEX™ INO Polymer, will excite formulators and brand owners looking to enhance product performance. In addition, these technologies contribute to excellent aesthetics to deliver value to consumers around the world,” added Jon Fedders, Global Strategic Marketer Skin Care and Baby Care.

AgeCap™ Smooth Cosmetic Ingredient: value the beauty of aging

AgeCap™ Smooth Cosmetic Ingredient is a novel, patented technology from Dow that traps selectively Reactive Oxygen Species (ROS) to avert their damaging effects. As it reacts in a passive way with ROS, it helps enhance efficiency versus conventional anti-oxidants.

AgeCap™ Smooth Cosmetic Ingredient contributes to healthy skin by softening wrinkle appearance, promoting skin radiance and delivering skin smoothing effects, all of which have been confirmed in a double blind randomized in-vivo study.

In most conventional anti-oxidants, the compounds destructively act upon the free radicals by chemically reacting with them to convert the ROS into water. Conversely, AgeCap™ Smooth Cosmetic Ingredient passively traps the ROS by intercepting them before any skin damage is incurred.

“By applying its expertise to cosmetic ingredients, Dow helps consumers to discover and express the beauty of aging,” said Fabienne Bizeray. “With the help of a smart selfie booth, visitors of our stand can experience first-hand how AgeCap™ Smooth Cosmetic Ingredient contributes to keeping a dewy complexion and softening wrinkles.”

SOLTEX™ INO Polymer: boost inorganic UV absorber efficiency
SOLTEX™ INO Polymer additive technology, launched at in-cosmetics Global, enhances the SPF performance of sun care products by improving the overall dispersion of inorganic particles such as titanium dioxide (TiO2). This enables sun care formulators to utilize less mineral-based materials to achieve equivalent or better SPF protection.

“TiO2 tends to partially flocculate, reducing UV filter efficiency, causing undesirable skin whitening and compromising the aesthetic experience,” explained Jon Fedders. “SOLTEX™ INO Polymer helps brand owners achieve formulations that both protect and please.” The new polymer additive allows formulators to utilize various coated TiO2 filters in their formulas, and rapidly create new products that are set to meet consumers’ demands for high SPF with desirable aesthetic properties.”


About Dow Home and Personal Care
Through its Home and Personal Care business, part of the Dow Consumer Solutions Portfolio, Dow offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit consumer.dow.com for more information.

About Dow
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.

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