Rhodia presents fragrance boosting surfactant system Miracare® SLB
Barcelona, Spain – April 17, 2012
Rhodia introduces fragrance boosting properties of its established surfactant system Miracare® SLB in personal cleansing solutions at In Cosmetics trade exhibition held at Barcelona from 17th to 19th April.
Miracare® SLB is a well known product in the personal care industry. It is a structured surfactant liquid system that delivers breakthrough performance in cleansing products by enhancing foam, texture, moisturization and conditioning. Miracare® SLB has now been successfully proven to enhance fragrance intensity and improve persistence of fragrance after use of skin and hair cleansing products such as body washes and shampoos respectively.
In skin cleansing products, Miracare® SLB significantly enhances fragrance intensity, giving long lasting fragrance release after rinse off. Additionally, Miracare® SLB allows substantiating moisturizing claims through the use of high levels of oil while maintaining the end fragrance properties.
In hair care products created using Miracare® SLB, significant fragrance is experienced even 24 hours after the product has been washed off. Enhancing fragrance intensity on hair, Miracare® SLB allows a stronger fragrance even after blow drying.
With the fragrance enhancing properties in Miracare® SLB, Rhodia will reinforce its position in the cleansing market. “Fragrance is an essential part of the sensorial experience which can define consumer loyalty towards their cleansing products. Now by adding fragrance enhancement to its existing cleansing and care properties, Miracare® SLB has become a complete surfactant system. It is a true innovation that allows our customers to innovate,” said Stewart Warburton, Global Marketing Director for Home and Personal Care Market, Rhodia Novecare.
Rhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs around 14 000 people worldwide and generated sales of €6.17 billion in 2011
About Rhodia Novecare
Rhodia Novecare, is one of the 11 GBUs of Rhodia, member of Solvay group. With net sales of about €1.6 billion in 2011, it provides high-performance products and solutions to a wide range of industries including home and personal care, detergents, agrochemicals, oil & gas, as well as coating and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in surfactants, amines, phosphorus derivatives, natural, vegetable guar based & synthetic polymers and monomers technologies, and eco-friendly solvents-based formulations. Rhodia Novecare has developed particular expertise to answer and anticipate customer needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes and sustainable solutions.
About SOLVAY
SOLVAY is an international chemical Group committed to sustainable development with a clear focus on innovation and operational excellence. Its recent acquisition of specialty chemicals company Rhodia created a much larger player, which is realizing over 90% of its sales in markets where it is among the top 3 global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and its customers' performance in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 30,000 people in 55 countries and generated EUR12.6 billion in sales (pro forma) in 2011. Solvay SA is listed on NYSE Euronext (SOLB.BE - Bloomberg: SOLB.BB - Reuters: SOLBt.BR).
More Information:
www.rhodia.com
Rhodia introduces fragrance boosting properties of its established surfactant system Miracare® SLB in personal cleansing solutions at In Cosmetics trade exhibition held at Barcelona from 17th to 19th April.
Miracare® SLB is a well known product in the personal care industry. It is a structured surfactant liquid system that delivers breakthrough performance in cleansing products by enhancing foam, texture, moisturization and conditioning. Miracare® SLB has now been successfully proven to enhance fragrance intensity and improve persistence of fragrance after use of skin and hair cleansing products such as body washes and shampoos respectively.
In skin cleansing products, Miracare® SLB significantly enhances fragrance intensity, giving long lasting fragrance release after rinse off. Additionally, Miracare® SLB allows substantiating moisturizing claims through the use of high levels of oil while maintaining the end fragrance properties.
In hair care products created using Miracare® SLB, significant fragrance is experienced even 24 hours after the product has been washed off. Enhancing fragrance intensity on hair, Miracare® SLB allows a stronger fragrance even after blow drying.
With the fragrance enhancing properties in Miracare® SLB, Rhodia will reinforce its position in the cleansing market. “Fragrance is an essential part of the sensorial experience which can define consumer loyalty towards their cleansing products. Now by adding fragrance enhancement to its existing cleansing and care properties, Miracare® SLB has become a complete surfactant system. It is a true innovation that allows our customers to innovate,” said Stewart Warburton, Global Marketing Director for Home and Personal Care Market, Rhodia Novecare.
Rhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. Rhodia employs around 14 000 people worldwide and generated sales of €6.17 billion in 2011
About Rhodia Novecare
Rhodia Novecare, is one of the 11 GBUs of Rhodia, member of Solvay group. With net sales of about €1.6 billion in 2011, it provides high-performance products and solutions to a wide range of industries including home and personal care, detergents, agrochemicals, oil & gas, as well as coating and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in surfactants, amines, phosphorus derivatives, natural, vegetable guar based & synthetic polymers and monomers technologies, and eco-friendly solvents-based formulations. Rhodia Novecare has developed particular expertise to answer and anticipate customer needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes and sustainable solutions.
About SOLVAY
SOLVAY is an international chemical Group committed to sustainable development with a clear focus on innovation and operational excellence. Its recent acquisition of specialty chemicals company Rhodia created a much larger player, which is realizing over 90% of its sales in markets where it is among the top 3 global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and its customers' performance in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 30,000 people in 55 countries and generated EUR12.6 billion in sales (pro forma) in 2011. Solvay SA is listed on NYSE Euronext (SOLB.BE - Bloomberg: SOLB.BB - Reuters: SOLBt.BR).
More Information:
www.rhodia.com
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