Enrich your hair color with Vibrariche™


EDISON, NJ - August 2, 2012
Croda is putting an end to dull hair color with its new hair color intensifying active, VibraRiche. This new liquid technology offers hair color formulators the ability to deliver shinier, more vibrant and longer lasting color to their customers, while sharpening the color of the hair for intense visual impact. VibraRiche not only allows for amplified color vibrance, it improves the condition of the hair for stunning shades of touchable, soft, healthy-looking locks.

While the vibrance of hair color is a perceivable attribute, measuring it for the purpose of comparison is quite new and revolutionary. Croda has developed a new methodology to quantify the vibrancy of hair, the Hair Color Vibrance Factor™ or HCVF. Using the two defining factors in vibrancy, shine and color, Croda’s analysis of the interaction of light with hair identified two specific incidents of reflection: Lustre and Chroma. Lustre is the initial reflection of light from the hair surface, and Chroma is the second reflection of light after it penetrates the hair fiber. Using these reflections and their overlap, Croda has been able to quantitatively measure hair vibrance, creating a basis for comparison in their studies. The HCVF was calculated for hair dyed with and without VibraRiche, and the resulting data showed that the hair dyed with VibraRiche had an HCVF almost 10% higher than the control.

Along with intensity of color, another important attribute of hair colorants is their staying power. Customers not only want bright, intense hair color, they want it to last. In addition to increasing the vibrance of the hair, Croda has found that VibraRiche doubles the longevity of a hair dye’s initial color. In a colorwash fastness study, hair dyed with VibraRiche maintained its color for twice as long as the control product not containing VibraRiche. This longer-lasting color translates into an increase in value as customers save both time and money by having to dye their hair less frequently.

With all of the functionality of increased vibrance and longer-lasting results, Croda reports that VibraRiche also has additional benefits for the consumer including superior softness and improved conditioning after use. While many hair color treatments contain additional ingredients to improve the condition of the hair during and after processing, VibraRiche was specifically designed to bring softness to the hair from a dye system. The added conditioning benefit of VibraRiche is apparent from data showing that hair dyed with VibraRiche is softer and easier to comb and detangle than hair dyed with a control.

Croda has made creating vibrant, long-lasting color with healthy shine and softness easy for their customers with VibraRiche.

More information about VibraRiche along with starting formulations can be found on Croda’s website at http://www.croda.com/MoreInfo.aspx?s=157&lid=ae07489b-2ab9-44b2-bbdc-f9cfc04ca1a2    

About Croda Inc 
Croda Inc is a wholly-owned subsidiary of Croda International Plc, a U.K.-based manufacturer and world-wide supplier of oleo and industrial chemicals for the Personal Care, Home Care and Functional Specialties, Health Care, and Manufacturing Industries. Croda Inc is part of a global network and offers one of the widest ranges of chemical specialties, surfactants and high purity lipids available. Croda also carries a full line of natural, botanical ingredients from its Crodarom and Crodamazon divisions and a full range of skin care actives from the Sederma division.

More Information:
www.croda.com/na/pc     

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