E. Besic Gyenge, S. Hettwer, B. Suter, B. Obermayer
Extensive analysis of the beauty market and literature research
on the definition of “clean beauty” or “clean products”
reveals that this is a question of one’s own interpretation.
Those definitions are still not subject to an established
cosmetic regulation or label, so they may be misleading and
misused. Nevertheless, “clean beauty” is an emerging need
and the new star on the cosmetic beauty sky. RAHN is aware
of this new star and therefore, we created our Clean Beauty
Compass, for the development of the RAHN - Cosmetic
Actives (RCA) which helps us navigate through the cosmetic
world of “Clean Beauty cosmetics”.