Cleansing Made Kinder - Mild Cleansing without Compromise

Author

Sophie Rübel

With 71% of consumers identify as having sensitive skin, desire has grown for gentle alternatives in skin cleansing. Influencing factors like pollution, mental stress, and urbanisation can negatively impact the skin, which can result in sensitivity. Consumers suffer from dry skin, redness, or breakouts, with worry that continued experience may lead to acute skin-conditions such as dermatitis.