"intoCleaning", a Centralized Customer Platform for the Cleaning Industry

Debbie Anderson, Vice President Product Line Cleaning Solutions, Evonik
Evonik

Mrs. Anderson, Evonik has launched “intoCleaning”, a centralized customer platform for the cleaning industry. What is this platform? 

With intoCleaning we focus on bundling all relevant information about our products in a web-based portal. It is accessible 24/7, from anywhere and from any device. It has been launched during the American Cleaning Institute’s annual convention in January and is now available to all our customers! 

What are the benefits of this platform for users?

intoCleaning’s interactive design and easy navigation invites our customers to explore the platform and find the information they are looking for as soon as they need it. This decreases time from request to answer significantly. Browse through product categories or use the advanced search function, which not only searches for product names, but also suitable key terms. Product related downloads including available presentations or publications like brochures, catalogues and flyers are also available and can be downloaded if needed. Customers can complete the online research with a sample order for lab trials and new product developments.

Why do you consider digital customer interaction as a key success factor for your business?

In the age of digitalization people expect to find information of interest fast, anytime and anywhere – also in their business environment. We want our customers to easily find what they are looking for, therefore the core part of intoCleaning is a new Product Selection Tool. It suggests suitable products fitting the needs of customers and inhibits many filter possibilities, narrowing down the amount of ingredients that can be used in the formulation of choice. Filter criteria involve many different aspects, e.g. the product category, market segment and applications, but also consumer benefits, in-formulation attributes, sustainability and product certifications. 

Will “intoCleaning” speed up the creation of innovative products?

If you need inspiration for the application of Evonik’s ingredients, you will find the latest formulation concepts in intoCleaning. We target worldwide consumer trends and highlight suitable ingredients. The focus on market trends helps formulators and brand owners to create cleaning products and satisfy an increasingly demanding consumer base. Detailed information about concepts show customers how to benefit from Evonik’s ingredients and a search function helps finding the right formulation concept. 

Does “intoCleaning” help producers to formulate sustainable products?

Sustainability is a key driver for our portfolio and intoCleaning gives customers the possibility to browse our products by a variety of sustainability aspects. And with our latest formulation concept about water responsible cleaning, intoCleaning offers a wide range of approaches to water conservation, from no-rinse cleaning to low water-usage formats. We can help by offering raw material solutions that can lead to lower water-usage footprint consumers products.