• Consumers are increasingly trusting perfumes suitable for daily wear, offering long-lasting performance, emotional benefits and sustainable ingredients 
• Fresh fruits, vanilla, and magnolia will be the olfactory trends that, according to the fragrance house, will define this spring-summer season

Scentmate® by dsm-firmenich, a leading fragrance house that supports its clients in developing successful fragrances for their products, shares the key olfactory trends that will influence the fine fragrance market this spring-summer of 2025.

The fine fragrance market continues to expand, with a projected 5.9% growth from 2023 to 2030, according to Euromonitor, driven by trends focused on highly concentrated and premium fragrances.

Among end-users, the women still represents the largest segment (62.85%), but recent growth is also coming from two other segments: men and Generation Z. Currently, 83% of Gen Z individuals regularly use fragrances.

In consumer choices, emotional factors and self-indulgence play a significant role. Four out of five consumers highlight that the use of fragrances enhance their emotional state.

Additionally, lifestyle changes are influencing consumer preferences, with an increasing demand for perfumes suitable for daily wear, offering long-lasting performance, functional benefits, and made from sustainable ingredients.

Based on these key insights into consumer behavior and an analysis of recent releases, Scentmate by dsm-firmenich identifies three key trends in fine fragrance that will be essential for spring-summer 2025 launches.

Pressed Juice

The perfumery trend of elevating fruit notes to more sophisticated is confirmed for this season. The sensation of freshness is recreated by the juiciest and most natural part of the fruit.                                 

Natural and refreshing fruity notes such as mandarin, kumquat, and yuzu will be in trend, combined with the crunchy sensations brought by pear, apple, and melon.

Examples that precede this trend include Le Male Pride (Jean Paul Gaultier), which features notes of yuzu, blood orange, orange blossom, and white woods, and H24 Herbes Vives (Hermès for men), which showcases a harmony of pear granita, herbal notes, and lime.

Magnolia Dream

Traditionally associated with Chinese culture, magnolia is gaining significance and will be a key feature in this season's launches. With its fresh, floral, and delicate scent, magnolia will play an essential role in creating premium and delicate perfumes.

Magnolias will provide elegant and clean floral notes, combined with green vegetable, fruity, and spicy notes to create unique and complex fragrances.

Related to this trend are Gorgeous Magnolia (Gucci), featuring an intense magnolia note encapsulated in a floral blend of jasmine, coconut, and musk, andRose & Magnolia (Jo Malone), which combines magnolia with black pepper, geranium, and amber.

Dirty Vanilla

Rooted in the nostalgia of the '90s and 2000s, when this ingredient gained great popularity, vanilla will reemerge with new olfactive compositions. However, it will no longer be the innocent vanilla we once knew. We will find a new, much more intense and sensual version of this ingredient, which will blend perfectly with balsams, woods, and original accords, offering an aura of mystery.

Some examples include Burberry Goddess, an alluring blend of vanilla and vanilla absolute, cacao, and ginger, and Donna Born in Roma (Valentino), a powdery mix of vanilla, pink pepper, and hints of cashmere.

About Scentmate by dsm-firmenich

Based in Barcelona, Europe’s digital hub Scentmate by dsm-firmenich is a trusted fragrance partner, assisting clients in successfully developing fragrances for their products. Scentmate combines the top perfumery expertise and quality from dsm-firmenich, global leader and innovator in perfumery and beauty, and the agility of a data-driven company which offers a new way of creating fragrances: Welcome to Smart Perfumery.

Simple, Smart, Success.

More information: www.scentmate.com