- Reach more sustainable goals. In the current paradigm of non-consumer relevant detergency studies (consumer irrelevant test monitors, lab protocols and readings), new sustainable and environmentally friendly materials appear costly and have less performance. Changing the paradigm to a more consumer-centric approach using tools like SRI-VR will uncover sustainable options that offer enough performance to consumers with no detriments in the brand’s margins.
- Expand the cleanliness related brand' claims. New evidence appears when using consumer-relevant dingy monitors capable of being nearly thoroughly washed in the first wash in combination with SRI-VR, which quantify the level of stain remotion as consumers perceive in the actual garment visual environment. Consumers will probably link more brands’ claims to tangible benefits.
- Balance of ingredients and margins improvements. Evaluating formulation’s ingredients with a consumer-centric approach helps balance product’s margins in two ways: prescinding of materials with no consumer's benefit, and including materials with apparently low consumer benefit. In the end, reaching the final purpose to balance business profits with consumer's benefits perception in actual diverse and flexible regional laundry scenarios.
More information about SRI-VR on https://www.consumertec.com/consumertec_br/laundry_vr_br.html#SRI-VR