Die Inditex-Marke Zara Home bringt heute das erste Waschmittel auf den Markt, welches den Abrieb von Mikrofasern aus Textilien während des Waschens reduziert. Das Waschmittel wird sowohl in den Zara Home-Geschäften als auch online erhältlich sein.
Sustainability claims have rapidly become a must-have for the successful commercialization of home care products, and laundry detergents are no exception to this trend.
Subject to the approval of all relevant authorities, BASF and Hannong Chemicals are planning to establish a production joint venture “BASF Hannong Chemicals Solutions Ltd.”. BASF will hold 51% and Hannong Chemicals 49% shareholding, in the proposed joint venture.
The demand for sustainable and vegan-friendly softeners has been trending up over the last five years, with more than 10% of the total new softener launches in 2020 claiming “vegan,” according to Mintel.
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