Vantage™ is pleased to announce that Smitha Rao will be joining our team as Vice President of Global Innovation – Personal Care. In this leadership role, Smitha will help to drive connectivity and innovation across our global personal care technical teams, as well as provide functional excellence to ensure that we provide optimal support for our customers.
Smitha started her career in R&D and Innovation leadership at Alpharma, Inc. and Lonza Inc. working in beauty, personal care, hygiene, and nutrition, as well as building relationships with the independent and multinational brands. Later, she joined StriVectin Operating Company where she was the Vice President of Product Development & Regulatory Affairs building the innovation strategy to propel growth of the brand. At her most recent B2C position as the Chief Technology Officer of High Ridge Brands, she transformed the organization to build an innovation pipeline for multiple brands spanning multiple beauty categories (skin, hair and oral care). During her tenure, she has built high-caliber global teams to elevate brands with disruptive technologies and creativity. She is a Board Member for a non-profit beauty organization and active in multiple cosmetic focused technical organizations as well as is passionate about mentoring future technical leaders.
“We continue to reinvest in our technology organization at Vantage™”, stated Allison Yake, Chief Technology Officer Vantage Specialty Chemicals, Inc. “Smitha’s creativity, product innovation expertise and significant experience in building brand equity is key in order to lead our Personal Care technology organization and help drive the growth of our business.”