Hair is the pride of many consumers; it is one of those parts of the body people can shape to reflect their personality. From a mohawk to a fringe, hair is definitely considered a gem!

Every day external factors such as pollution, mechanical manipulation, heat, sun, food, etc. have a direct impact on hair, causing damage that needs corrective measures. Market research1 showed that more than 50% of consumers experience dry hair and 8 out of 10 women report hair damage due to those external influences.

Through years of meticulous research across the globe, and by considering consumer and Business Segment’s needs, Clariant scientists and hair care experts developed a range of first-class hair conditioning agents: Genadvance®.

Genadvance® Life (INCI: Polyquaternium-116 (and) Butylene Glycol) brings life back to hair. It is particularly efficient for thin and limp hair, delivering volume, shine and a breath of new life into hair. It will not make hair frizzy, can be used in many hair care formats, especially in silicone-free products, and it is very eco-friendly.

Genadvance® Life provides a superior level of shine in hair revitalizing, silicone-free formulations. Together with a great, conditioning effect and boosting hair volume, Genadvance® Life is the ideal ingredient for hair revitalizing or volumizing formulations.

Our solution for revitalizing hair:

CLA INT 17 034 Genadvance Packaging Tube Life 180221 layout




CLA INT 17 034 Genadvance Packaging Dose Life 180227 layout
Hair types:
  • Mature hair
  • Naturally thin / fine hair
Shampoos, conditioners, conditioner bars
  • Low aquatic toxicity (no labeling)
  • Fully biodegradable
Key benefits
  • Hair gloss without silicone
  • More volume
  • Reduced hair frizz
Genadvance® Repair (INCI: Quaternium-98) does what its name promises, making very damaged hair sleek, smooth and healthy again. It also prevents further damage much better than current damage-protecting ingredients. Genadvance®Repair is probably the most weight efficient ingredient in its class, so very economic to use, since allows formulators to increase performance or reduce formulation costs. 

Our solution for repairing hair damage:

CLA INT 17 034 Genadvance Packaging Tube Repair Conditioner 180221 layout

CLA INT 17 034 Genadvance Packaging Tube Repair Shampoo 180221 layout
Hair types:
  • Damaged hair
  • Weak hair
Shampoos, conditioners, masks and treatments
  • Carbon footprint reduction (concentrated liquid)
Key benefits
  • Better smoothness
  • Repairs damaged hair
  • Improves dry detangling
  • Up to 25% firmulation cost saving
Genadvance® Hydra (INCI: Lauryl/Myristyl Polyricinoleate and Glycerin) is one of Clariant’s most nature-friendly hair care ingredients, COSMOS approved by ECOCERT, and ideal for consumers who need to take care of their hair’s everyday wear and tear. Coming from a family of natural moisturizers, it delivers a great after-feel on dry hair. Hair feels moisturized and manageable. Because of its properties, it can be also used in products for children.

Our solution for hydrating hair:

CLA INT 17 034 Genadvance Packaging Tube Hydra Conditioner 180221 layout

CLA INT 17 034 Genadvance Packaging Tube Hydra Nectar 180221 layout
Hair types:
  • Naturally dry hair
  • Weak hair
Shampoos, conditioners and natural hair care products
  • 100% naturally derived
  • No aquatic toxicity, no labeling
  • Silicone replacement
Key benefits
  • Hydrated hair
  • Superior contitioning in silicone-free products
  • Easier combing smooth after-feel

Clariant has been one of the innovation leaders in hair conditioning ingredients for many years. This has allowed to understand multiple challenges in this area and collect numerous customer insights to set the ground for the next revolution. As a result, Clariant enters a new era for hair care, enabled with innovative, sustainable and cost-efficient solutions to support hair care formulators to enhance consumers’ identity and personality. 

For more information please click here >>

About Clariant
Clariant is a focused and innovative specialty chemical company, based in Muttenz near Basel/Switzerland. On 31 December 2018 the company employed a total workforce of 17 901. In the financial year 2018, Clariant recorded sales of CHF 6.623 billion for its continuing businesses. The company reports in four business areas: Care Chemicals, Catalysis, Natural Resources, and Plastics & Coatings. Clariant’s corporate strategy is based on five pillars: focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.,  
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