Hair is the pride of many consumers; it is one of those parts of the body people can shape to reflect their personality. From a mohawk to a fringe, hair is definitely considered a gem!
Every day external factors such as pollution, mechanical manipulation, heat, sun, food, etc. have a direct impact on hair, causing damage that needs corrective measures. Market research1 showed that more than 50% of consumers experience dry hair and 8 out of 10 women report hair damage due to those external influences.
Through years of meticulous research across the globe, and by considering consumer and Business Segment’s needs, Clariant scientists and hair care experts developed a range of first-class hair conditioning agents: Genadvance®.
Genadvance® Life (INCI: Polyquaternium-116 (and) Butylene Glycol) brings life back to hair. It is particularly efficient for thin and limp hair, delivering volume, shine and a breath of new life into hair. It will not make hair frizzy, can be used in many hair care formats, especially in silicone-free products, and it is very eco-friendly.
Genadvance® Life provides a superior level of shine in hair revitalizing, silicone-free formulations. Together with a great, conditioning effect and boosting hair volume, Genadvance® Life is the ideal ingredient for hair revitalizing or volumizing formulations.
Our solution for revitalizing hair:
- Mature hair
- Naturally thin / fine hair
- Low aquatic toxicity (no labeling)
- Fully biodegradable
- Hair gloss without silicone
- More volume
- Reduced hair frizz
Our solution for repairing hair damage:
- Damaged hair
- Weak hair
- Carbon footprint reduction (concentrated liquid)
- Better smoothness
- Repairs damaged hair
- Improves dry detangling
- Up to 25% firmulation cost saving
Our solution for hydrating hair:
- Naturally dry hair
- Weak hair
- 100% naturally derived
- No aquatic toxicity, no labeling
- Silicone replacement
- Hydrated hair
- Superior contitioning in silicone-free products
- Easier combing smooth after-feel
Clariant has been one of the innovation leaders in hair conditioning ingredients for many years. This has allowed to understand multiple challenges in this area and collect numerous customer insights to set the ground for the next revolution. As a result, Clariant enters a new era for hair care, enabled with innovative, sustainable and cost-efficient solutions to support hair care formulators to enhance consumers’ identity and personality.