Nouryon has introduced a certified natural starch that can replace petrochemical-based products in a variety of personal care applications. Amaze™ Nordic Barley, derived from barley starch, addresses the fast-growing growing consumer demand for natural, biodegradable and clean label ingredients.

As the beauty industry and consumers move toward a greener and more sustainable future, manufacturers and ingredient suppliers have an obligation to help consumers understand the ingredients that are used in their products.

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