Vytrus Biotech, the company specialised in plant stem cell culture for the cosmetic and pharmaceutical sectors, announced yesterday the launch of a new ingredient that will revolutionize the cosmetic industry, KANNABIA SENSE^PLF. It consists of the first natural active ingredient made from Cannabis sativa plant stem cells. 

This active interacts with the skin microbiota’s postbiotic generation to modulate the skin neurochemical networks and enhance the feeling of comfort and self-confidence through the Microbiota-Skin-Brain Axis (MSBA).

Òscar Expósito, CEO, CSO and co-founder of Vytrus Biotech says: ‘We are talking about a product that will revolutionize the sector because KANNABIA SENSE^PLF plays a key role in activating the brain through the skin as our ingredient activates the same brain areas as oxytocin, the hormone of happiness, among others. Our team is very excited and satisfied with the achievement since it is a very special ingredient, that we could even talk about a sensory ingredient.’

This active ingredient presents, as a differentiating and relevant fact, that it gets away from the narcotic concept, as it is free of the cannabinoids Cannabidiol (CBD) and Tetrahydrocannabinol (THC) in its composition. It has been developed using an innovative Phyto-Lipidic Fractions technology based on a process designed to enrich cell culture in signaling lipids that activate the Microbiota-Skin-Brain axis (MSBA).

The mechanism of action of the active consists of stimulating the skin microbiota so that its bacteria, in a natural way, produce a postbiotic cocktail that stimulates the synthesis of cutaneous oxytocin that ignites a systemic well-being response that results in a healthier and stronger appearance of our skin. 

The biotechnology company has carried out numerous clinical assays to demonstrate with very good results the effectiveness of the active ingredient in small doses. Its properties are multiple and the most notable was the one analysed by the sophisticated functional Magnetic Resonance Imaging (fMRI), where brain activity and activated areas of the brain are measured in response to certain stimuli. ‘In our volunteers, we observed that applying a topical lotion with 2% of KANNABIA SENSEPLF, the areas of the brain related to pleasure were activated within just 15 minutes of application, with even higher and more positive effects at 28 days, following the same brain activation pattern produced by chocolate’, adds Òscar Expósito. 

KANNABIA SENSE^PLF has multiple benefits: it activates the brain areas related to pleasure, induces a better self-perception and improves the skin characteristics associated with aging, health, youth and greater physical attractiveness (hydration, wrinkle reduction, skin radiance).