Cleansing products that don’t leave the skin feeling dry have long featured prominently on consumers’ wish lists. With “wash, rinse, repeat” now a key part of our everyday routines, our sustainable and 100% natural moisture magnet PENTAVITIN® can make all the difference. PENTAVITIN® mimics skin’s natural ability to lock in moisture, even when washing and showering.

Did you know that consumers are more likely to buy shower gels and body washes that can also smooth and moisturize their skin?* Findings from our new studies prove that common skin cleansing formulations containing PENTAVITIN® help reinforce the skin’s barrier and immediately boost skin hydration for 24 hours, meaning an end to skin dryness after washing or showering. 

Powered by our hero ingredient PENTAVITIN®, our new, ready-to use formulations gently cleanse skin and support its protective barrier – delivering immediate and long-lasting comfort, even with frequent washing. Our on-trend, cleansing micellar water –that outperformed market benchmark products in make-up removal – is just one of the big highlights we have ready for you.

Internet searches for hand sanitizers have increased in recent months, and so have the numbers of people asking why the skin on their hands has become so dry. New tests show that adding PENTAVITIN® to hand sanitizers with an alcohol content of up to 70% can increase skin hydration by up to 9% within just one hour of use. Even better, there’s a 14% hydration boost after 3 hours. For the next blockbuster in hand sanitizers, get formulating now.

DSM Personal Care & Aroma Ingredients provides innovative solutions for some of the world’s best-selling beauty products. Its scientific backbone, combined with local consumer insights, result in cutting-edge and transformational ingredients and concepts that help to build brands and benefit the end consumer – for superior performance, ultimate sensations and impeccable quality and reliability. DSM’s extensive portfolio include key ingredients, such as such as peptides, natural skin care bio-actives, UV filters, hair care polymers , sensory modifiers and vitamins. This is complemented by a range of services in the areas of quality assurance, technical support, regulatory, formulation expertise and its own sensory panel.

The business uses its creativity and solutions-based thinking to inspire its customers worldwide and to create together a brighter, more beautiful world for people today and generations to come. www.dsm.com