Micellar Water, Surfactants and Make-up Removing Performance

Author

A. Momméja, E. Cuq-Arnaud

Today, micellar waters are gaining popularity and are driven by the European market which represents 33% of the market share, followed by APAC with 30% and North America with 27% [1]. In addition, a dynamic of new launches appeared particularly in younger markets, with high growth potential, such as Brazil or Indonesia (+9.1% and 21.6% CAGR [2,3] respectively). But what are really micellar waters and what is the science behind?

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Micellar Water, Surfactants and Make-up Removing Performance

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