The Author - Dr. Theresa Callaghan PhD is a skin care scientist and cosmetic product claim specialist. With an international career spanning more than 30 years, she is a valuable industry expert within the cosmetics industry having worked for a number of well-respected personal care companies at senior level.
As consumers we are exposed on a daily basis to cosmetic claims, from brushing our teeth in the morning to using the latest anti-ageing creams. We can’t get away from them. Consumers are continually enticed by claims of intrigue and efficacy.
What are these cosmetic claims? How are they actually developed and justified? With most consumers obtaining their information about cosmetic products from the press, internet sources and social media, it is important to discern between fact and fiction.
This book opens with three key questions: why do we even use cosmetics, what is their purpose, and how vain are we all? The answers are by no means exhaustive, but serve as a guide to what cosmetic claims are, how they are made and regulated.