Powerful and Loveable: Future Detergents and Cleaning Products Need to Fulfil Many Demands at Once

Innovations on the detergents and cleaning products market only catch on when they combine technological advantages withInnovations on the detergents and cleaning products market only catch on when they combine technological advantages withanswers to the legal requirements, social trends and consumer demands. And that is precisely what is going to get increasinglydifficult to achieve in the future. This was the bottom line of the tenth Fresenius conference for the detergents and cleaningproducts industry, which took place on 26 and 27 April in Mainz – a conference which was hosted by Akademie Freseniuswith the support of experts from the product development, market research and quality management sectors in Germany andEurope.