R. M. Hermant , J-P. Janssens
Information on Home Care product formulations and costs on-shelf is not easily available. Formulation information is often limited to on-pack label declaration and detailed information on ingredients lists or levels is restricted and scattered. This limitation hampers (raw material) innovation, R&D and business development. Valuable resources are spent on obtaining market formulation intelligence in sufficient detail and keeping this information up to date. As Formulation Intelligence platform, FRAMES has developed an on-line database that provides direct access to on-shelf detergent formulations and costs. A key functionality is the platform’s ability to integrate all available public information and assign levels & costs, based on long-term expertise in product development and supply chain. FRAMES’ smart-design database is uniquely positioned to provide market formulation intelligence on demand at any point in time. In addition, FRAMES provides Product Intelligence and Experimental Support. Product Intelligence gives context and interpretation of all this market formulation information, for example by representative model formulations, ingredients trends or optimizing cost-performance by formulation-ingredient-raw material changes. Experimental support entails product sampling, performance testing or chemical analyses, all outsourced at capable parties. The article describes the Home Care market complexity and trends, and discusses how intransparancy of product information results in inefficient spend of company resources. FRAMES’ vision is to be the preferred one-stop-shop for Home Care product formulation intelligence.
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