C. Oberbillig, S. Braak
Consumers today seek laundry products that care equally for their fabrics, the environment, and their well-being, and around this new interpretation of the growing trend for self-care, consumers want their clothes to feel as enriched and sensual as their well-cared-for skin. This new post-pandemic self-care trend coincides with the desire to focus on things in life that matter, while limiting the time spent on household care. This translates into an increasing demand for multifunctional detergents that simplify chores, conserve resources and align with consumers expectations around wellbeing. With Sunfloweroyl Methylglucamide (GlucoPure® Sense) Clariant provides laundry detergent brands a unique, multifunctional sugar surfactant that address these needs. It serves as a versatile ingredient for X-in-1 detergents, merging robust cleaning power with superior secondary fabric care benefits. This innovative surfactant technology leads to noticeable long-lasting softness of textiles, eliminating the need for the use of additional fabric softeners and for intense ironing of clothes, which allows consumers to save time, energy, and resources while caring for themselves.