G. Rocha, F. F.J. Batistela
The objective of the development of AlphaImprove 4D Hair was to bring to the cosmetics market an innovation with productThe objective of the development of AlphaImprove 4D Hair was to bring to the cosmetics market an innovation with product100 % natural, using sustainable sources along with proven efficacy in hair treatment.It is a Brazilian Active, rich in medium chain triglycerides, lauric acid and behenic acid, which meets the needs and trends of theglobal cosmetic market with innovative concepts such as „natural“ & „green cosmetics“, original from sustainable sources andwith foundation by proven efficacy test.To prove the efficacy of the AlphaImprove 4D Hair, the tests were performed in people of both gender, in dry hair and wet,presented significant efficacy in capillary treatment. No participant reported feelings of discomfort and none clinical signs weredetected after use of the product. The tests were applied by validated laboratories in the competent regulatory bodies fromBrazil, applying the best scientific protocols that support the real benefits of the studied active.AlphaImprove 4D Hair, covers 4 dimensions of attributes with efficacy in hair treatment: Deep repair, densification of the hairfiber (in/out), reduction of volume/frizz and thermal protection. The result is a complete treatment, providing balance to damagedhair and restoring wire structure.