W. S. Brud, I. Konopacka-Brud
Words „Natural” and „Organic” are more and more used on labels, advertising, publications, press articles, etc. to describeWords „Natural” and „Organic” are more and more used on labels, advertising, publications, press articles, etc. to describethe special qualities of cosmetic, household and related products as well as ingredients used for their production. This verystrong trend, in the last decades, is based on the majority of consumers’ belief that products based on raw materials of naturalorigin are better and safer than those derived from chemical synthesis, especially those based on petrochemicals. The mainproblem in this issue is that neither of the two terms is precisely defined, especially in relation to products of the cosmetic andhousehold industry. “Natural cosmetic” may mean anything what creative marketing can imagine. Although there are someworks performed to clarify these doubts, the economy behind production and certification of this group of products does notsupport the idea. This, however, creates a very ambiguous situation on the market and which is more important in legislationboth internally created by the industry and officially issued by governments and international bodies.