Holzminden, Germany | 01 July 2019
In Berlin, Symrise has tested innovative methods to create new scents. An artificial intelligence system (AI) developed in collaboration with IBM and called Philyra acted as a digital perfumer assistant. In the interactive and collaborative project, all Berliners who were interested could help the system create the scent of the capital city. They could sniff out “#Berlin 3.0” at the end of June.