- Fragrance producer donates perfume to those on the frontline of the coronavirus crisis
- Sustainable Eau de Cologne as a sign of appreciation for the work of the heroes
- Company lives the idea of Better Living Through Scent to give a dose of optimism to those fighting the effects of COVID-19
Nineteen Symrise fine fragrance perfumers from around the globe participated in this project to recognize and thank all the first responders who make lives better during this difficult time. Each perfumer added one ingredient to the fragrance to create the HERO, a unisex Eau de Cologne. Created with sustainable ingredients, Symrise will donate the HERO cologne to front-line corona heroes. In this way, the Group expresses its appreciation for all helpers. The fragrance is created to contribute to the well-being of those who wear it.
Many thousands of heroes help to cope with the current corona situation in the best possible way: They work in hospitals to care for those infected with the virus; care for sick and elderly people in nursing homes; provide the population with food and essential goods and services. Symrise is paying tribute to this great effort with a specially created fragrance. Nineteen Symrise perfumers from various countries worked closely together to create HERO, each of whom contributed one renewable raw material. Symrise will initially distribute the fragrance in the US, France, China, Singapore, Brazil and Dubai beginning May 19, 2020.
HERO eau de cologne was created for both men and women. It interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.
"We believe in the power of scent to touch our senses, our soul and the world," says Ricardo Omori, SVP Global Fine Fragrance. "That's why we've developed a fragrance for all the heroes who, with their tireless and selfless efforts, are helping to fight the coronavirus crisis. HERO is our small token of thanks for the work they do."
Fragrances can contribute to well-being in tense times
As a fragrance manufacturer with over 200 years of tradition, Symrise knows about the positive influence of scent to a person’s well-being. Especially during challenging times, pleasant fragrances can add a feeling of positive well-being to a tense everyday life. In fact, humans have been using cologne as a fragrance, a mood lifter and a hygiene product for many centuries.
“It has been shown that the addition of fragrance to our daily essentials increases our quality of life", says Omori. "In the current situation, we want to do our part to lift the mood of our heroes with HERO and to try to give positive feelings to their lives. In doing so, we show our appreciation for thees thousands of everyday heroes who are working hard for us with their dedicated efforts".
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Its sales of approximately € 3.4 billion in the 2019 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.