- Safer, more sustainable and innovative beauty products
- Special partnership of Goodkind Co and Phlur initiated
- Clean fragrance solutions for growing consumer consciousness
Goodkind Co – Powered by Symrise, exhibited at the Indie Beauty Expo in NYC this week showcasing innovative beauty formulas with a focus on clean beauty, offering low minimums for customized solutions and scalable processes.
Founded by Mary Berry in 2008, as Texas Beauty Labs, the company was recently acquired by PHLUR —the leading fully transparent and sustainable fragrance company, and rebranded as Goodkind Co – powered by Symrise, an early investor in Phlur. “The transaction reflects the company’s steadfast belief in the tremendous opportunity to help bring safer, more sustainable and innovative beauty products to market,” stated Eric Korman, Co-founder & CEO of PHLUR.
"Exhibiting at Indie Beauty Expo was the first exciting step in this venture,” stated Usha Vijay, Vice President, Global Marketing, Consumer Fragrances at Symrise. “Our vision is to empower Goodkind Co, by enabling access to Symrise's innovative fragrances and cosmetic ingredients, so they can accelerate the process of offering out-of-the-box solutions for the indie beauty market.”
“It was so energizing being at IBE surrounded by founders and entrepreneurs during such an important and timely shift in the industry to clean and natural beauty,” said Berry, CEO of Goodkind Co - supported by Symrise.
PHLUR and Goodkind Co. first partnered last year on the development of body care for PHLUR, and subsequently jointly launched Explore Naturals, an all-natural, high-performance line of deodorants. “With the launch of Explore Naturals, it was clear that we had created a special partnership.” said Mary Berry, the CEO of Goodkind Co. “This is an early example of what we will be able to achieve together for our direct benefit, and equally as important for our clients.”
“At Symrise, we have been leading the way for more sustainable fragrance and cosmetic ingredients for years and we fully support PHLUR’s vision of full transparency. We are excited to partner with Goodkind Co to be able to efficiently bring this innovation to the indie beauty community for the first time,” stated Achim Daub, President, Scent & Care at Symrise.
“When we started four years ago, the words ‘clean beauty’ were not part of the common vernacular. We created a line of thoughtfully crafted fragrances with full ingredient transparency because we felt it was the right thing to do. Now clean beauty has become a movement, with more and more people correctly holding brands accountable to create safer and more sustainable products and be fully transparent in their product decisions,” added Korman. “When I first met Mary and heard her story, I knew that our shared vision of creating beauty products with integrity and heart could lead to some amazing opportunities. We’re thrilled by our new ability to rapidly evolve and test new products, and equally important, extend this ability to empower the independent beauty community. Our combined objective: to further accelerate the adoption of clean products by mainstream customers.”
“Eric’s early vision behind the clean fragrance movement compelled our decision to originally invest in PHLUR. This combination is even more compelling, as it enables PHLUR to accelerate its leading position in clean fragrance, and creatively double down in clean beauty overall both of which are of strategic interest to us as a leading supplier of innovative cosmetic ingredients and sustainable fragrance materials and creations around the world,” continued Daub.
For more information on Goodkind Co – powered by Symrise, visit www.goodkindco.com
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of approximately € 3 billion in the 2017 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented with over 90 sites in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
Symrise – always inspiring more…