Givaudan, the global leader in flavours and fragrances, today announced that it is to acquire Drom to further extend its leadership in the global Fragrance market.

In Berlin, Symrise has tested innovative methods to create new scents. An artificial intelligence system (AI) developed in collaboration with IBM and called Philyra acted as a digital perfumer assistant. In the interactive and collaborative project, all Berliners who were interested could help the system create the scent of the capital city. They could sniff out “#Berlin 3.0” at the end of June.

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