Grasse/France & Holzminden/Germany | 18 July 2019
Symrise is presenting its “WORLD TOUR THROUGH SCENT” exhibition from July 19, 2019, to July 28, 2019, as part of the “Grasse in Wonderland” festival.
Holzminden, Germany | 01 July 2019
In Berlin, Symrise has tested innovative methods to create new scents. An artificial intelligence system (AI) developed in collaboration with IBM and called Philyra acted as a digital perfumer assistant. In the interactive and collaborative project, all Berliners who were interested could help the system create the scent of the capital city. They could sniff out “#Berlin 3.0” at the end of June.
Paris, France | 15 March 2019
On January 16th, the perfumer Mylène Alran has joined the Parisian creative team of the international perfume manufacturer drom fragrances