- Online platform to educate and communicate with patchouli farmers on sustainable cultivation
- Focus on addressing fundamental issues at farm level through Good Agricultural practices
- Close to 2K subscribers on YouTube
Symrise and its partner Van Aroma, the largest supplier of patchouli oil worldwide, have launched the Nilampedia platform for farmers in Indonesia on YouTube and Facebook. The platform aims to provide knowledge and share experience on sustainable patchouli cultivation to secure the supply of high quality patchouli oil, and improve the living conditions for farmers and their families. The partners have been running a SDG Compact project for Sustainable cultivation of Patchouli in Indonesia for the past few years. In this context, they have collaborated with Sunflag Agrotech for Agronomy support in this program.
Consumers are becoming more environmentally aware. They are increasingly looking for sustainable products from responsible companies who adopt best practices. Symrise is responding to this shift in consumer demand with Nilampedia, among others. The platform follows a clear sustainable approach – good agricultural practices, long term plans, education and collaboration – to improve the life quality of farmers and their families, linked with the commitment to produce high quality products.
Nilampedia acts as a game changer when it comes to educating farmers with the information they need. Benefits of this platform include providing interactive opportunities between the Nilampedia team and the farming community to discuss agronomical challenges such as flooding or plant diseases in real-time.
Farmers can access Nilampedia on three channels:
1. YouTube Channel: Nilampedia
2. Facebook Page: Nilampedia
3. Facebook Community: Komunitas Nilampedia
“We would like to invite all farmers and their communities to join Nilampedia. We will discuss how to manage soil, seedlings and planting. We will also to talk about irrigation and explain matters relating to harvesting and post-harvest care. We sincerely hope that all patchouli farmers benefit from the information”, said Ramkumar Venkataraman, Symrise’s Vice President of Global Sustainable Sourcing, Scent and Care Division.
"Sharing is caring, and we believe Nilampedia will help bridge the gap between farmers and experts who can advise on the situations farmers face and help solve critical challenges in patchouli cultivation. We believe that educated farmers make better decisions for a sustainable planet. Over the last five years, we have driven this agenda and the patchouli industry today is in a much better position”, added Sandeep Tekriwal, CEO of Van Aroma.
Left on the picture: Sandeep Tekriwal, CEO of Van Aroma. Right on the picture: Ramkumar Venkataraman, Symrise’s Vice President of Global Sustainable Sourcing, Scent and Care Division. Photo source: Symrise
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Its sales of € 3.5 billion in the 2020 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.