- Giving packaging waste a second life in Personal Care applications
- Designed to be recycled again and again: colorless bottle with 100% Post-Consumer recyclate content (PCR), equipped with a printed deinkable full-body shrink sleeve
- Full sortability in current recycling infrastructures possible
Personal Care packaging concept “Design4Circularity” is the recipient of this year’s Sustainable Packaging Award, announced at the 2022 Sustainable Beauty Awards ceremony on November 7.
Resulting from a unique value chain collaboration between Beiersdorf, Borealis, Siegwerk, and Clariant, the concept centers on giving packaging waste a second life in Personal Care applications suitable for multiloop recycling.
“Packaging made from recycled plastic is playing an increasingly important role in cosmetic products. But for us and our peers to push on and achieve the target of viable, fully circular solutions, it is vital to consider the entire lifecycle when creating a new design. This includes polymer production, polymer additivation, printing and design, alongside sorting and recycling. By bringing the expertise of all four partners to the table, the team has successfully created a blueprint for the rest of the industry that enables fast adoption and scale up. We’re honored to have its potential recognized with the Sustainable Packaging Award,” comments Stefan Rüster, a Packaging Sustainabillity Expert at Beiersdorf on behalf of the collaboration team.
The award-winning packaging consists of an uncolored HDPE (or PET) bottle made from 100% recycled polymers, with a fullbody sleeve printed with de-inkable inks which deliver the superior aesthetic quality demanded for Personal Care. Full details of the partners’ individual contributions are available here.
Borealis brought its expertise in advanced, transformational mechanical recycling technology by offering high quality PCR based on proprietary Borcycle™ M technology. Additionally, Clariant brought expertise in designing additive solutions to ensure targeted stabilisation and high protection of PCR quality by preventing polymer-resin from degradation and by maintaining good performances at each recycling step.
Leading ink manufacturer Siegwerk was able to provide ink systems, which, in collaboration with Beiersdorf and a sleeve manufacturer, enabled printing of the sleeve to achieve a full body, colored and appealing cosmetic sleeve. The idea behind this being a modular system shifting the decoration to a sleeve and keeping the bottle transparent for better quality recyclate.
First sorting trials in existing recycling infrastructure proved the sortability of the full body sleeved HDPE bottle, achieving a high recovery of the bottle’s material. Additionally, the project team conducted trials with full body sleeved, transparent PET bottles and achieved similar results.
“We’re excited to be joining with the industry to pave the way towards more sustainable packaging and ultimately greater sustainability in beauty. We’re proud to bring progress through our additives that support PCR use in durable, recyclable packaging, as well as advancing products themselves via science-backed active ingredients and naturals for the cosmetic market with a positive sustainable and socioeconomic impact,” comments Bettina Siggelkow, Head of Sustainability Affairs, Clariant.
The aim of the Sustainable Beauty Awards is to give recognition to those who are pushing the boundaries of sustainability in the beauty industry. The Sustainable Packaging Award is given to a new packaging format that has low environmental footprint, which can be in terms of materials, design and/or end-of life.
Borcycle™ TRADEMARK OF BOREALIS
Clariant is a focused, sustainable, and innovative specialty chemical company based in Muttenz, near Basel/Switzerland. On 31 December 2021, Clariant totaled a staff number of 11 537 and recorded sales of CHF 4.372 billion in the fiscal year for its continuing businesses. The company reports in three business areas: Care Chemicals, Catalysis and Natural Resources. Clariant’s corporate strategy is led by the overarching purpose of ‘Greater chemistry – between people and planet’ and reflects the importance of connecting customer focus, innovation, sustainability, and people.
Beiersdorf has stood for innovative, high-quality skin care and body care as well as pioneering skin research for 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand,* Eucerin (dermocosmetics), La Prairie (selective cosmetics), and Hansaplast (adhesive bandages and wound care) are valued by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, and Florena complement our broad consumer portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a global leader in the manufacture of technical adhesive tapes and provides self-adhesive system solutions to industry, businesses, and consumers.
The Hamburg-based company generated sales of 7,627 million euros as well as an operating result (EBIT) of 933 million euros in fiscal year 2021. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture, and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company is pursuing a multiyear investment program focusing on competitive, long-term growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf generates clear added value for consumers, society, and the environment.
* Source: Euromonitor International Limited; NIVEA as umbrella brand in the categories Face Care, Body Care, and Hand Care; in retail value terms, 2020.
Borealis is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals, fertilizers and the mechanical recycling of plastics. We leverage our polymers expertise and decades of experience to offer value adding, innovative and circular material solutions for key industries. In re-inventing for more sustainable living, we build on our commitment to safety, our people and excellence as we accelerate the transformation to a circular economy and expand our geographical footprint.
With head offices in Vienna, Austria, Borealis employs 6,900 employees and operates in over 120 countries. In 2021, Borealis generated total sales and other income of EUR 10,153 million and a net profit of EUR 1,396 million. OMV, the Austria-based international oil and gas company, owns 75% of Borealis, while the remaining 25% is owned by a holding company of the Abu-Dhabi based Mubadala. We supply services and products to customers around the globe through Borealis and two important joint ventures: Borouge (with the Abu Dhabi National Oil Company, or ADNOC, based in UAE); and Baystar™ (with TotalEnergies, based in the US).
Siegwerk, a sixth-generation family-owned company, is one of the leading international manufacturers of printing inks, coatings and individual solutions for packaging, labels, and catalogs. With more than 180 years of experience, the company has solid expertise in and knowledge of many printing procedures. A global manufacturing and service network ensures customers consistently high-quality products and services. In keeping with the company’s philosophy “Ink, Heart & Soul,” Siegwerk seeks long-term cooperation with its business partners. Siegwerk employs some 5,000 people worldwide in more than 30 country organizations and is headquartered in Siegburg near Cologne.