At this year’s SEPAWA, Omya presented its holistic portfolio of natural ingredients for personal and homecare applications. Advanced mineral particles for decorative cosmetics, skin and oral care were showcased alongside mineral surface cleaners and speciality ingredients from the distribution portfolio. All Omya manufactured calcium carbonate products are based on sustainably sourced minerals with a low carbon footprint and comply with the most stringent quality requirements, with many of them COSMOS approved and NATRUE certified. Attendees also learned about the specialities of the distribution portfolio including colour pigments, flavours, botanicals and much more.

Variety of eco-friendly applications

The Omyacare® brand comprises bright white particles sourced from natural minerals that work as cleansing agents with different grades of abrasiveness, and are thus adjustable according to the desired colour, viscosity and texture of toothpaste and rinse-off applications. Thanks to the diversity of particle sizes within the Omyacare® product range, a broad variety of different applications are possible, such as waterless products, bar soap, toothpaste, tooth tabs and hand wash tabs.

Omyaskin® advanced particles are perfect for cosmetic applications as they minimize skin imperfections naturally while promoting an even skin tone. This visual effect is achieved by specially treated particles that scatter light, thus reducing contrasts and creating a blurred, soft focus effect. The Cosmos/Natrue particles are made from high-purity natural mineral offering high porosity. In addition to being non nano, particle size fits requirements of cosmetic applications. 

Healthy teeth

Another focus was on oral care applications: Omyadent®200 particles are highly effective for desensitizing toothpaste. The co-processed mineral has an outer shell of hydroxyapatite, the main constituent of enamel and dentin. Dentin hypersensitivity can be treated by occluding dentin tubules, thus preventing stimuli and dentinal fluid movement. Thanks to its tailored small particles, Omyadent® 200 penetrates the tubules and effectively occludes them, while the hydroxyapatite shell makes it resistant to acid attack. In combination with natural colorants, cleaning agents and thickeners from Omya’s distribution portfolio, a broad scope of trendy oral care products are on offer, allowing for the creation of natural, trendy and functional formulations.

Particles for perfect polish

For the home care segment, Omya used SEPAWA to showcase its surface cleaners. Depending on the individual product purpose, there are different mineral bases available, such as marble, dolomite or limestone. Ingredients of the brands Omyadol® and Omyacarb® deliver outstanding sorption properties, adjustable abrasivity and good polishing ability – all without harming environmental ecosystems. The cost-efficient, brilliant white and natural particles not only meet the highest expectations in terms of efficiency and sustainability, but also enhance the look and feel of finished products.

Expanded distribution portfolio

All minerals can be combined with ingredients from the company’s versatile distribution portfolio. Its long-standing expertise and collaboration with certified producers mean that the company is able to provide an ever-growing and guaranteed sustainable supply for its customers. Stefan Lander, Vice President Consumer Goods, Group Sales & Marketing at Omya, says: “The first step to making cosmetic formulations exciting is to make the products exciting to use. The right ingredients help a product stand out. In this spirit, we were happy to participate at SEPAWA again, showcasing our wide portfolio of natural and functional ingredients – manufactured by ourselves or by our esteemed partners.”

About Omya Group 

Omya International AG is a leading global producer of industrial minerals – mainly derived from calcium carbonate, dolomite and perlite – and a worldwide distributor of specialty ingredients.

In the Consumer Goods segment, Omya offers innovative solutions based on high purity natural minerals and complementary ingredients that comply with the most stringent regulatory and quality standards targeting the food, personal care, pharma, nutraceutical, pet care, home care and filtration markets.

Founded in 1884 in Switzerland, Omya has a global presence extending to more than 160 locations in over 50 countries with 9,000 employees. 

Committed to implementing the principles of sustainability at all company levels, Omya provides added value products and services from responsibly sourced materials to meet the essential needs of current and future generations.

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