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Working closely with customers to accelerate the discovery and adoption of safe, natural, and sustainable ingredients
Inolex is putting its innovative approach to work with an expanded customer engagement model fully dedicated to serving the entire US market. The move provides a direct line for brands to accelerate the discovery and adoption of safe, natural, and sustainable ingredients for consumer products.
Redesigning its go-to-market strategy in one of the firm's top markets allows Inolex to increase support and engagement with regional customers and attend to their unique needs, particularly around sustainable product performance with technical innovation.
“As a team, we are committed to building enduring partnerships with our customers, so we are there when they need us and they have ease of access to our products and comprehensive services,” said Neil Washburn, President of Inolex. “We have mobilized and expanded our team in the US to innovate with brands striving to provide safe and sustainable solutions to discerning consumers.”
Inolex sees the opportunity to partner directly with people and companies within the US beauty & personal care market as an active dialogue that will ultimately advance the industry in a more sustainable direction. In addition to providing high-touch technical, sales, and marketing support, the firm’s multi-level customer interface will help customers take advantage of abundant product stewardship information and bespoke strategies for innovative formulation. To deliver a fully frictionless customer experience, Inolex has reinvested in core capabilities including expanding its warehouse network, enhancing customer success teams, and strengthening manufacturing, inventory management, and IT platforms.
Above all, Washburn emphasizes, it’s the Inolex core value of fostering respectful, personto- person engagements that the firm is most excited to share. “Customers know we care by the way we work with them. We are eager to embrace the challenge to co-create the next generation of beauty care products in the US market.”
For more information on Inolex and its sustainable ingredient technologies, please visit our website at www.inolex.com.
About Inolex
Inolex is a fiercely independent company that designs sustainable ingredients for health, beauty, and wellness.
We don’t swim with the current; we create it. We envision and realize solutions to advance the needs of our customers. We challenge ourselves and the industry to think differently.
Honoring nature, we design emerging technologies that ensure the safe and optimum performance of leading brands in more than 85 countries.
Our designers are guided by the Principles of Green Chemistry, to invent the future of sustainable ingredient platforms. By balancing conscious science with nature and artistry, our imaginative approaches become the building blocks for exceptional products that care for people and our planet.
We are Inolex. Thinkers, Designers, Creators, and Rebels.
