- Evonik launches centralized customer platform for cleaning industry
- Digital customer interaction is key success factor for Evonik
- Platform will help customers meet sustainability and performance targets
The new platform – operating under the theme ‘Cleaning begins with knowledge’ – makes it easier for customers to access product details, including regulatory information. It also serves as an in-depth resource for product videos, marketing concepts, and formulations for customers who develop cleaning-oriented products for the home care, industrial & institutional, and vehicle care markets.
“Digital customer interaction is a key success factor for our business. Our customers expect to find information of interest fast, anytime and anywhere,” says Tammo Boinowitz, head of Evonik’s Care Solutions business line. “With intoCleaning we focus on bundling all product information, sample orders and interactive online tools in a web-based portal,” he continues.
Among its features, the intoCleaning portal features a detailed product selection tool that allows customers to quickly examine chemistry solutions meeting a variety of application, registration, and use criteria. The system also has a module enabling participants of Evonik workshops and events to access presentation materials. Among its first featured market concepts is one focused on Water Responsible Cleaning, which addresses the challenges posed by limiting water use in the cleaning industry as well as providing different approaches to meet these challenges.
To access the new system, please register for access at