• GlucoPure^™ Sense, a sustainable multifunctional sugar surfactant expands to new applications providing increased fabric softness and easier ironing
• TexCare^™ soil release polymers deliver solutions for more climate-friendly laundry routines
• Visit Clariant’s booth C453-455 at the SEPAWA Congress in Berlin

As the SEPAWA 2024 Congress gets underway in Berlin, Clariant is highlighting its innovative cleaning solutions with advanced sustainability features, GlucoPure Sense and the TexCare Terra range, that respond to an increasing market demand for high-performance and resource-efficient detergents.

In a growing mega-trend, consumers are turning towards more resource-conscious washing routines, switching to multifunctional or concentrated detergents and washing at lower temperatures to save water and energy. Based on natural raw materials and with high Renewable Carbon Index (RCI) of 96% and 80%, GlucoPure Sense and TexCare Terra address this market need, balancing sustainability and performance.

GlucoPure Sense: from dishes to laundry

GlucoPure Sense is a true multifunctional ingredient that has traditionally delivered unparalleled mildness with strong cleaning power to hand dishwashing liquids. Now, new testing shows that it is also a superior ingredient in laundry detergents, combining robust cleaning power with innovative secondary fabric care benefits, including superior fabric softness and an easier ironing of fabrics.

“Our latest testing demonstrates that GlucoPure Sense is a versatile ingredient for detergent formulators from dishes to laundry. Formulating 2-in-1 detergents with a high RCI that don’t compromise on cleaning performance remains a challenge, yet with GlucoPure Sense this is now possible. In addition, when used as a laundry ingredient it has no negative impact on fiber functionality,” said Dr. Christine Oberbillig, Global Marketing Manager Home Care & Sustainability.

Laboratory testing demonstrates that GlucoPure Sense enables resource-friendly washing routines, allowing consumers to avoid the use of separate softeners, demonstrating that performance, convenience and sustainability can go hand in hand.

TexCare Terra

Clariant’s TexCare range is a long-established high-performance technology that can boost cleaning power and stain resistance. As part of Clariant’s commitment to sustainability, since 2020 it has been available as “Terra”, based on natural resources with a high Renewable Carbon Index.

The latest application data show that TexCare Terra polymers help consumers save resources in their washing routines in several ways. A significantly reduced surfactant load results in more effective detergents with fewer chemicals. Furthermore, new consumer relevant application data prove a superior washing performance at lower temperatures, enabling reduced energy consumption and contributing to more climate-friendly laundry practices.

For more information on GlucoPure Sense and TexCare Terra range please visit Clariant’s Booth C453-455 at the SEPAWA Congress,16-18th October in Berlin.

www.clariant.com

Clariant is a focused specialty chemical company led by the overarching purpose of “Greater chemistry – between people and planet.” By connecting customer focus, innovation, and people the company creates solutions to foster sustainability in different industries. On 31 December 2023, Clariant totaled a staff number of 10 481 and recorded sales of CHF 4.377 billion in the fiscal year for its continuing businesses. Since January 2023, the Group conducts its business through the three Business Units Care Chemicals, Catalysts, and Adsorbents & Additives. Clariant is based in Switzerland.

The products described herein are for home care use only. This media release may be accessible from various countries around the world and hence it may contain statements or product classifications not applicable to your country. Statements contained herein may not be applicable to products regulated by the US FDA or Health Canada.

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