Lubrizol Life Science – Beauty (LLS Beauty) introduces Conscious Makeup, a new collection of nature-based formulations that perform flawlessly while minimizing impact on the environment. 

The Conscious Makeup collection includes three new formulations: Everlasting Flawless Facial Foundation, Water-Resistant Mascara and Satin Finish Lipstick. The natural origin content of the collection is 95%, making the formulations as eco-friendly as they are effective. 

“Today’s consumers demand high performance and insist on minimizing environmental impact,” said Maxime Fougere, LLS Beauty Global Marketing Manager. “Conscious Makeup delivers in both areas and consumers can feel good about themselves and their choices.” 

Everlasting Flawless Facial Foundation is a luscious, lightweight formula that stays put all day, protecting skin from light-caused damage. It’s ideal for dry, combination to oily skin types. Ingredients include Matrifuse™ S-1 dispersant providing excellent pigment dispersion for a better coverage as well as Matmarine™ biotech ingredient that reduces skin shininess and appearance of pores and Lumicease™ blue ingredient to protect against light radiation. 

Water-Resistant Mascara is a long-lasting formula that glides on softly, making lashes appear longer all day, and removes easily at night. Among its key ingredients are Kelco-Care™ diutan gum for viscosity and smooth texture, Avalure™ UR 450 polymer for water resistance and Actiphyte™ rosemary and gotu kola to enhance the appearance of lash length. 

Satin Finish Lipstick is a smooth, moisturizing formula that applies evenly, leaving lips feeling rejuvenated, fuller and ultra-soft. Key ingredients include Schercemol™ 1818 ester for the satin cashmere soft finish as well as Actiphyte™ avocado and coconut to protect skin cells from UVB-induced damage and Actiphyte™ yam for a long-term plumping effect. 

Made from the most natural, sustainably sourced ingredients available, the new Conscious Beauty collection will resonate with consumers who insist on beauty and protecting the environment. 

To learn more about the Conscious Makeup collection, visit here.

About Lubrizol Beauty 

The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment. 

About The Lubrizol Corporation 

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or 

wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. 

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues for 2018 were $6.8 billion. 

For more information, visit
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