Global speciality chemical company Croda, is delighted to launch ‘Croda’s Three Steps to Happy Hands’, a new campaign around the topic of hand hygiene and skin care.

2020 was a tough year for hands and moving into 2021, this is unlikely to change! Frequent hand washing and sanitisation have highlighted just how important hand hygiene is as a key weapon against COVID-19. This has resulted in an increased need to not just keep hands clean, but also to care for them.

Croda’s Three Steps to Happy Hands is the theme for the latest Beauty Undefined campaign, an ongoing series thatshowcases Croda’s formulation expertise and brings together Croda’s novel ingredients, natural botanical ingredients from Crodarom, and bioactive ingredients from Sederma’s range of actives. Instead of showcasing just one formulation, our Three Steps to Happy Hands introduces three innovative formulations that represent each of the ‘steps’ required to achieving happy hands! It also includes a formulation kit and a video that shouldn’t be missed!

Alongside Beauty Undefined – Croda’s Three Steps to Happy Hands, is also a Power Hour webinar that explores how the hand care market has reacted to 2020. The webinar also presents unique concepts for hand care formats and introduces Croda’s three easy steps to clean, care for and treat skin on the hands.

For more information, click HERE.

About Croda

Established in 1925, Croda is the name behind high performance ingredients and technologies in some of the world's biggest and most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere.

They have a network of over 4,500 passionate and committed employees, working together as one global team across manufacturing sites and offices in 38 countries. Croda is a FTSE100 company with a flexible structure that allows them to focus on developing and delivering innovative, sustainable ingredients that their customers can build on in: Personal Care, Health Care, Crop Care, Smart Materials, Energy Technologies, Home Care and Water and Industrial Specialities.


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