Lubrizol Life Science – Beauty’s AlgaPūr™ High Stability High Oleic (HSHO) algae oil has won a BSB Innovation Award® third prize for most innovative raw material in the category “Natural Products/Raw Materials for hair care.”
The prestigious European award recognizes innovation in cosmetics, natural products, their chemical raw materials as well as packaging and concepts.
“We’re honored to have our AlgaPūr™ High Stability High Oleic algae oil recognized with a BSB Innovation Award prize. The award is a testament to the commitment of our team to bringing innovative ingredients and formulations to consumers,” said Juliana Gomiero, Global Hair Care Marketing Manager, LLS Beauty.
Introduced in 2020, AlgaPūr™ HSHO algae oil is a bio-based oil derived from microalgae originally sourced from chestnut tree sap. It has a high sustainability profile and proven efficacy, delivering multiple benefits for hair and scalp care.
It is a natural ingredient produced through fermentation, is readily biodegradable, and has a low environmental footprint in the water, carbon, and land use.
AlgaPūr™ HSHO algae oil contains over 90% of beneficial Omega 9 in a highly stable, liquid-based formula that protects the hair fiber from breakage, repairs split ends, provides shine, controls frizz, improves manageability and conditions. Tests on multiple types of hair showed, among other things, that hair breakage was 83% less likely to occur in hair treated with AlgaPūr™ HSHO algae oil than with untreated hair. It also repaired split ends 16% better than argan oil.
Benefits for the scalp include an anti-aging effect, repair of photodamage and moisturization. Improvements include an increase in type 1 collagen and elastin synthesis in vitro, a decrease in signs of UV-induced cell damage in vitro and immediate and long-lasting moisturization and improved skin barrier function in vivo.
To learn more about AlgaPūr™ HSHO algae oil, visit Lubrizol.com/beauty.
About LLS Beauty
The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment.
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway Company, leverages its unmatched science to unlock immense possibilities at the molecular level, driving sustainable and measurable results to help the world Move Cleaner, Create Smarter, and Live Better. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has approximately 8,800 employees.
For more information, visit Lubrizol.com.