On the occasion of In-Cosmetics Global 2025, Givaudan Active Beauty merges the worlds of High-Precision Beauty and avant-garde art. This extraordinary evening takes guests on a captivating exploration in Amsterdam, where visionary science meets exceptional artistry in a breathtaking fusion of innovation and art. 

[MoleculArt], a light installation inspired by the Polynode series by Lumus Instruments, is being designed at the Tobacco Theater, outside the context of In-Cosmetics Global fair. It invites guests to fully immerse themselves in the composition of light – a concept that perfectly articulates Givaudan Active Beauty’s brand values of high-precision, aesthetics and innovation. 

A vision of audacious Science through the prism of art 

Curated by the expertise of Nxt Museum – an experimental art museum in Amsterdam that explores the intersection of art, technology, science, and sound – and the creative vision of Lumus Instruments–a multidisciplinary studio that works with light, sound and structure in various forms of installation art and scenography –, guests will be immersed in a living landscape of sensory expression inspired by molecules. 

Merel van Helsdingen, Founder & Managing Director of Nxt Museum, shares: 

“Through art, you can tell stories, you can drive change, you can create impact in a very poetic, beautiful, and calm way—taking people to a different dimension.” 

Timo Lejeune, Co-founder and Creative Director of Lumus Instruments, adds: 

“We have a very close affinity to technology, so high precision inspires us.” 

Farida Tir Teerlinck, Global Communication & Marketing Manager Givaudan Active Beauty, states: “The pioneering scientists at Givaudan Active Beauty take skincare iconic molecules to a new level. Mimicking this audacity, the mesmerising kinetic art piece designed by Lumus invites guests to experience an imaginary space where Science is elevated to Art.” 

EYE Precision, the limited edition concept 

As a lasting impression, guests departed with a custom-designed inspirational concept, thoughtfully designed around the event’s central theme. 

EYE Precision: a luxurious eye contour treatment designed to rejuvenate, hydrate, and illuminate the delicate eye area with high-precision ingredients. 

Each dose delivers the targeted benefits of key active ingredients from Active Beauty’s pioneering technologies. Reflecting the synergy of our six pillars of expertise, EYE Precision offers a precisely measured daily dose for a complete 21-day skin renewal cycle. 

Blue Biotech with Evernityl™ - even skin 

White Biotech with PrimalHyal™ UltraReverse - rejuvenating 

Green Fractionation with Escin – anti-puffiness 

Visual Cues with Unispheres® Pink S - attractiveness booster 

Specialties with Neossance™ Hemisqualane & Squalane – hydrating & nourishing 

Delivery Systems with NV Hyalocollagreen ECO - anti-wrinkles 


About Givaudan

Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2024, Givaudan employed over 16,900 people worldwide and achieved CHF 7.4 billion in sales with a free cash flow of 15.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.

About Givaudan Fragrance & Beauty 

Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.

About Givaudan Active Beauty

Givaudan Active Beauty crafts avant-garde cosmetic actives and high-end specialties that make people look and feel good. We bring nature’s most precious gifts to the art of personal care in the form of biotech & botanical high-performing molecules, delighting consumers. Our extensive portfolio of award-winning skin & hair ingredients spans a variety of benefits for human beauty: from well-ageing and self-tanners to radiance, microbiome-friendly, soothers, hydrators, and more. Backed by solid scientific recognition and consumers’ awareness, we remain at the cutting edge of this rapidly expanding market to deliver sustainable solutions supporting the growth of our customers. This is Givaudan. Human by nature. Learn more  at www.givaudan.com/active-beauty.

Zrzut ekranu 2022 10 19 o 12.58.33 8

 

Back to top