Croda Beauty Actives proudly announces exciting new clinical data for Indian-heritage consumers with Ameyezing 4.0, its innovative bioconcealer designed to restore the natural brightness and vitality of the eye area. 

This active ingredient had already demonstrated its efficacy in delivering visible results on puffiness and both hyperpigmented and vascular dark circles on Caucasian and Chinese panels. Considering that, periorbital hyperpigmentation, also known as dark circles, is a significant problem especially in Indians with 50 % of Indian women having moderate to severe dark circles, we decided to conduct additional specific studies on this population. Ameyezing 4.0™, applied twice daily at 1.5% in serum and once weekly in eye-pads, provided a significant reduction in under-eye hyperpigmentation: with -15.9% reduction of melanin index up to -83% vs T0 (p<0.01%) and 100% respondents after 56 days - with excellent tolerance. 

Efficient, inclusive, Cosmos approved, benefiting from a transparent ethical sourcing and obtained via an eco-designed production process, Ameyezing 4.0™ is definitively THE active ingredient for your upcoming eye contour product development. 

To know more please contact your local sales representative or visit our website: https://www.crodabeauty.com/en-gb

About Croda Beauty

Croda Beauty specialises in innovative science to enhance lives by creating sustainable beauty ingredients. We focus on high-performance formulations that address consumer needs while minimising environmental impact.

Founded in 1925, Croda Beauty blends technical expertise with a strong commitment to sustainability, striving to set new benchmarks in the beauty industry. We collaborate closely with customers to develop unique products and stay ahead of market trends, ensuring ongoing innovation and excellence.

For more details, visit www.crodabeauty.com