Hair is the pride of many consumers; it is one of those parts of the body people can shape to reflect their personality. From a mohawk to a fringe, hair is definitely considered a gem!

Every day external factors such as pollution, mechanical manipulation, heat, sun, food, etc. have a direct impact on hair, causing damage that needs corrective measures. Market research1 showed that more than 50% of consumers experience dry hair and 8 out of 10 women report hair damage due to those external influences.

Through years of meticulous research across the globe, and by considering consumer and Business Segment’s needs, Clariant scientists and hair care experts developed a range of first-class hair conditioning agents: Genadvance^®.

Genadvance^® Life (INCI: Polyquaternium-116 (and) Butylene Glycol) brings life back to hair. It is particularly efficient for thin and limp hair, delivering volume, shine and a breath of new life into hair. It will not make hair frizzy, can be used in many hair care formats, especially in silicone-free products, and it is very eco-friendly.

Genadvance^® Life provides a superior level of shine in hair revitalizing, silicone-free formulations. Together with a great, conditioning effect and boosting hair volume, Genadvance® Life is the ideal ingredient for hair revitalizing or volumizing formulations.

Our solution for revitalizing hair:

• Mature hair
• Naturally thin / fine hair

• Low aquatic toxicity (no labeling)
• Fully biodegradable

• Hair gloss without silicone
• More volume
• Reduced hair frizz

Hair types:

• Damaged hair
• Weak hair

 

Applications:

Shampoos, conditioners, masks and treatments

 

Sustaiability

• Carbon footprint reduction (concentrated liquid)

Key benefits

• Better smoothness
• Repairs damaged hair
• Improves dry detangling
• Up to 25% firmulation cost saving

Genadvance^® Hydra (INCI: Lauryl/Myristyl Polyricinoleate and Glycerin) is one of Clariant’s most nature-friendly hair care ingredients, COSMOS approved by ECOCERT, and ideal for consumers who need to take care of their hair’s everyday wear and tear. Coming from a family of natural moisturizers, it delivers a great after-feel on dry hair. Hair feels moisturized and manageable. Because of its properties, it can be also used in products for children.

 

Our solution for hydrating hair:

Hair types:

• Naturally dry hair
• Weak hair

 

Applications:

Shampoos, conditioners and natural hair care products

 

Sustaiability

• 100% naturally derived
• No aquatic toxicity, no labeling
• Silicone replacement

Key benefits

• Hydrated hair
• Superior contitioning in silicone-free products
• Easier combing smooth after-feel

Clariant has been one of the innovation leaders in hair conditioning ingredients for many years. This has allowed to understand multiple challenges in this area and collect numerous customer insights to set the ground for the next revolution. As a result, Clariant enters a new era for hair care, enabled with innovative, sustainable and cost-efficient solutions to support hair care formulators to enhance consumers’ identity and personality. 

For more information please click here >>