Advertorial

Frequently, cosmetic products are produced using volatile silicones, fossil-based alkanes and esters. As the sustainable cosmetics trend grows, along with the influence of technology, consumers are becoming both more interested in, and aware of, the ingredients that go into cosmetics. Consequently, cosmetics manufacturers are searching for solutions that are innovative, natural and produced in a more sustainable way. Recently, Clariant presented to the cosmetics sector a range of natural weightless & cost-efficient silicone substitute powered by metathesis, a unique chemical process based on green chemistry that permits the transformation of plant oils into high-performing, environmentally friendly, bio-based alkanes.

With Plantasens^® Flash, Clariant introduces a new technology for making cosmetic ingredients, enabling the creation of extraordinary textures from natural materials. The first products produced using this groundbreaking method are two powerful alternatives to light emollients, like D5 and isohexadecane, that make light work of satisfying green beauty trends.

What makes Plantasens^® Flash emollients so special?

• Cost Efficiency: Replacing established fossil-based ingredients with efficient alternatives can be expensive. Plantasens^® Flash are plant-based emollients that are high performance and cost effective.
  
  
• Versatility: Effectively replacing silicones requires a wide range of products geared to specific applications. Plantasens^® Flash emollients are just the first two products of a whole new portfolio that is constantly expanding and being refined.
  
  
• Metathesis: This new technology allows to make plant-based alkanes through a simpler pathway at low pressures and temperatures. The result is a much better eco-footprint than is possible with classical methods.
  
  

PLANTASENS^® FLASH 80

Plantasens^® Flash 80 (INCI: Dodecane) is a lightweight emollient characterized by fast spreading and a fabulous satiny after-feel. Being natural, it represents a perfect alternative to light emollients, like D5, and a powerful response to the cosmetics market’s call for weightless textures and comforting sensory profiles. Skin care products formulated with Plantasens Flash 80 provide short application time, a luminous but not glossy, film and a delightful finish. In deodorants and make-up, but also in hair care products such as leave-in conditioners, it combines superlight feel with ultrafast spreading and absorption, and minimal oiliness.

Benefits

• Fast absorption in deodorants
• Superlight after-feel in cleansing liquids
• Perfect delivery of double-ends functional ingredients
• Better sensory, shine and volume in shampoos

PLANTASENS^® FLASH 100

Plantasens^® Flash 100 (INCI: Tridecane & Pentadecane) a lightweight emollient that spreads fast and has a smooth and cozy after-feel. It offers a natural alternative to light cosmetic emollients, like D5 and isohexadecane, and enables a powerful response to consumer demand for airy textures and cushy sensory impressions. Skin care products formulated with Plantasens Flash 100 provide medium to long application time, a film that is luminous, without being glossy, and a highly enjoyable finish. The emollient is an ideal candidate for formulations designed for longer spreading times and superlight and slim textures, for instance in make-up and sun and body care, but also in shampoos and masks. Plantasens Flash 100 is excellently suited for products for dry and sensitive skin and promotes efficient delivery of pigments.

Benefits

• Smoothness in body lotions, mousses and deodorants
• Radiant and luminous coverage in foundations
• Uniform delivery of inorganic pigments and sun filters
• Improved color intensity and homogeneous coverage in make-up formulations

Plantasens^® Flash is part of the Clariant Naturals platform which bases its definition of ‘natural’ on ISO 16128, an internationally agreed standard using the widely accepted RCI as its main metric. In addition, Clariant goes beyond mere RCI calculation by investing in responsibly sourced solutions to develop greener high-performance alternatives. As an innovative natural technology, due to its composition and its production using Metathesis that dramatically reduces energy consumption, Plantasens^® Flash is part of this effort.

Plantasens^® Flash is helping to drive sustainability and innovation in the cosmetics industry and to empower cosmetics manufacturers to awaken the sensory memory of consumers by improving the quality and performance of formulations with unique textures.