In Personal Care products, the claim of avoiding Sulfates is very much related with mild products. However, more frequently the claim is linked to sustainable formulations that do not contain PEG derivatives which originate from petrochemistry and may contain undesirable impurities

Fermentation is a trend. In recent years, the number of fermentation claims for cosmetic products has risen sharply and the advantages of fermented active ingredients are also increasingly being examined in the media.

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