Lubrizol Launches Argireline Amplified Peptide

Cleveland,, USA | 16 July 2020

Lubrizol Life Science – Beauty (LLS Beauty) introduces Argireline® Amplified peptide, the successor to one of the most popular skincare ingredients in history.

Twenty years ago, Argireline® peptide wowed the skincare industry when it debuted as the first peptide to reduce expression wrinkles. Today, an amazing, amped-up Argireline® enters the skin care market to shake it up again.

Society is moving towards a more minimalist lifestyle, less driven by accumulation and consumption and more by multifunctionality and simplicity. It is the end of “more” and it is time to reduce our impact on the planet while living a more natural life. Younger consumers demand powerful, multitasking products that can simplify their daily routine and decrease their environmental footprint, without sacrificing efficacy.

New Argireline® Amplified peptide is a multi-functional ingredient with an intense anti-aging power that visibly transforms tired, dull, aging skin into a more healthy, glowing and youthful complexion. This hexapeptide is the first product on the market to focus on muscle relaxation – it causes faster relaxation in young and aged muscle, helping to recover the skin appearance after facial expressions.

“For decades, consumers the world over have relied on Argireline® to lessen the visibility of expression wrinkles. We’re proud to introduce an evolved Argireline® that delivers even greater results,” said Olga Laporta, Global Marketing Manager, Lipotec™ Active Ingredients LLS Beauty.

Tests performed on Argireline® Amplified peptide have shown its efficacy in delaying and reversing the effects of aging in all skin layers. In vivo, skin that looked 5 years younger was observed after only 5 days of treatment with 5% ingredient.

In addition to an improved anti-wrinkle effect, this incredible all-in-one peptide has shown these multiple benefits:

- Improved skin surface roughness

- Fine lines minimized

- Better skin isotropy

- More radiant skin

- Lower skin fatigue

- Improved firmness and elasticity

- Increased volume

- Lifting effect

Argireline® Amplified peptide has been designed and produced according to the principles of green chemistry and 99.5% of the content is of natural origin. By performing multiple functions, it reduces the need for more products, which saves energy and waste.

Consumers and manufacturers have relied on Argireline® peptide for decades; new Argireline® Amplified peptide will only strengthen the relationship.

To learn more about Argireline® Amplified, visit here.

About Lubrizol Beauty

The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or

wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues for 2018 were $6.8 billion.

For more information, visit Lubrizol.com.

Cleveland,, USA | 16 July 2020

Lubrizol Launches Argireline Amplified Peptide

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