Lubrizol Life Science – Beauty (LLS Beauty) introduces Go with the Flow Hair Makeup & Style. The temporary hair color with built-in style-boosting properties is formulated to achieve an immediate, natural finished look that rinses out at the end of the day.

Go with the Flow Hair Makeup & Style offers instant color, texture and dimensional effect (as dip dye ombré, color highlights) in convenient purse-size applicators. Shade options include: 

  • • Pink 
  • • Peach 
  • • Gray 
  • • Red 
  • • Black 
  • • Yellow 

“Whether it’s a new trendy color or texture, consumers are loving the fast, quick change that temporary hair color offers, helping them to try a bolder look at home with an easy to use application that can be easily rinsed out at the end of the day,” said Juliana Mancini Gomiero, Global Hair Care Marketing Manager, LLS Beauty. “Creating a dimensional colored effect has never been easier with Lubrizol’s new Go with the Flow Hair Makeup & Style.” 

At the heart of Go with the Flow Hair Makeup & Style formulations is Lubrizol’s Carbopol® Style 2.0 polymer technology. This breakthrough 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications, and exhibits flexible and broad pigment compatibility. Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity. 

Texture options include: 

  • • Styling gel 
  • • Gel cream 
  • • Liquid chalk 
  • • Mascara 
  • • Cream in powder 
  • • Glossy gel 

 To learn more about Go with the Flow Hair Makeup & Style, visit here

About Lubrizol Beauty 

The Beauty business team at Lubrizol Life Science partners with customers to deliver a beautiful skin experience, providing consumers with trending solutions, substantiated benefits and superior sensory enjoyment. 

About The Lubrizol Corporation 

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact. It is a leader at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers’ success, delivering efficiency, reliability or 

wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care, personal care and skin care products and specialty materials encompassing polymer and coatings technologies, along with polymer-based pharmaceutical and medical device solutions. 

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,700 employees worldwide. Revenues for 2018 were $6.8 billion. 

For more information, visit
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