• A bold blue-rouge metallic-like effect pigment based on synthetic mica, ChioneTM Electric Sunset uses innovative multilayer technology that delivers rich chroma with luminous to shimmering effects

  • Vegan, clean and free from organic colorants, ChioneTM Electric Sunset is suitable for color cosmetics, skin care and personal care applications

  • ChioneTM Electric Sunset debuts at virtual NY Suppliers’ Day

Colors & Effects® launches ChioneTM Electric Sunset SK90D, a bold blue-rouge metallic-like effect pigment based on synthetic mica that delivers a clean, bright hue for color cosmetics, skin care and personal care applications.

“We are very excited to bring our latest innovation, ChioneTM Electric Sunset, to the market. With the growing trend for vegan and clean beauty claims, ChioneTM Electric Sunset offers a solution for our customers who have been asking for very bold, red effect pigments that are also carmine-free,” said Diane Jansson, Global Business Manager, Effect Pigments for Cosmetics, BASF Colors & Effects.

ChioneTM Electric Sunset was inspired by rich, dynamic colors on display when day turns into night, marking new beginnings filled with anticipation and energy. Shining 

through the darkness with bold colors, there is an opportunity to connect with rich colors of eternal sunsets to express creativity with personal statement looks.

Built on innovative patent-pending multilayer technology, ChioneTM Electric Sunset SK90D fulfills a unique new color space and offers rich chroma that delivers bright hues with luminous to shimmering effects. In addition to providing excellent coverage, ChioneTM Electric Fuchsia is a UV stable pigment that will not fade, stain or bleed. It is a globally approved color additive without any application restrictions.

“Our scientists were able to expand the ChioneTM Electric Fuchsia color space into new dimensions with ChioneTM Electric Sunset,” noted Gabe Uzunian, Head of Development and Expert Services, Cosmetic Effect Pigments at BASF Colors & Effects. “A red effect pigment with blue undertones, ChioneTM Electric Sunset is composed solely of inorganic layers and exhibits a very high stability in all applications. A globally approved color additive, ChioneTM Electric Sunset is ideally suited for formulations where a red color is desired without the addition of organic colorants.”

ChioneTM Electric Sunset expands the Chione Electric product range, which includes award-winning ChioneTM Electric Fuchsia SF90D.

In addition, Colors & Effects announces the launch of ChioneTM Galactic Gold S232U and ChioneTM Astral White S130R, the largest particle size effect pigments based on synthetic mica, to the portfolio. ChioneTM Galactic Gold is a striking, metallic-like gold effect pigment while ChioneTM Astral White stands as a bright, interference white effect pigments. Both products deliver ultra-glittering effects without the regulatory and environmental concerns of PET glitter in cosmetic and personal care applications.

ChioneTM Galactic Gold and ChioneTM Astral White contain globally approved color additives without any application limitations.

Visit Pigment Finder to learn more about ChioneTM Electric Sunset, ChioneTM Galactic Gold and ChioneTM Astral White

About the Colors & Effects brand
The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live colors. We boost effects. For more information about the Colors & Effects brand, visit www.colors-effects.basf.com.

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

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