Austria based PREMIUM ORGANIC launches with ALPIN HEILMOOR EXTRACT™ (AHE) – a patented bioactive ingredient. AHE is a 100% natural extract from Heilmoor (therapeutic mud) and transforms this raw material into a dark micronized powder.
The world is spinning fast. And so is the cosmetic market. The innovation pressure in the industry is high, hypes change quickly, but some trends have come to stay:
Consumers are increasingly looking for natural alternatives to chemical additives or artificial ingredients. The global market for both organic and vegan cosmetics is growing.
Customers know and expect a lot: cosmetic products are scanned for their ingredients; companies are chosen for their values. Nature and technology must go hand in hand in companies today to keep up with the market: Innovation is mandatory. Knowledge is power. Sustainability is lifestyle.
Market data show high growth rates for the next 5 to 7 years for cosmetic products made of activated carbon (CAGR 6.18%*) and Dead Sea mud (CAGR 11.25%*). (*ResearchAndMarkets.com)
Alpin Heilmoor Extract™ represents the latest alternative to charcoal, clay and iron oxide and combines traditional European medicine with state-of-the-art technology – natural heritage, scientifically reinterpreted.
For centuries, Heilmoor has been known mainly for its thermophysical properties and used as a therapeutic bath or pack (for rheumatism, joint pain). AHE now offers the possibility to use this natural power for dermocosmetics.
In vitro and in vivo studies demonstrate the capability of ALPIN HEILMOOR EXTRACT™ to nourish, protect and heal sensitive and problem skin (e.g. acne-prone skin). Due to its multifunctional efficacies it is a perfect fit for innovative and natural cosmetic purposes and applications. AHE improves the skin barrier function, inhibits pro-inflammatory markers, shows an immediate and preventive soothing effect, promotes wound healing factors and shows a significant anti-acne and pro-aging effect (elasticity, hydration, eye contour).
Discover the advantages of ALPIN HEILMOOR EXTRACT™:
- Purity: AHE is pure and free of water, pesticides and microbiological contamination - therapeutic mud in its purest form reduced to effective & potent components.
- Fineness: Thanks to the novel process a dark micronized powder is produced - nature in controlled and constant form & quality.
- Clarity: AHE is produced according to highest scientific standards and proves its effectiveness through studies - traditional wisdom meets modern technology.
- Variety: AHE is therefore easy to formulate and versatile in applications & possibilities: Leave-on and Rinse-off products - form follows function.
- Nature: AHE remains a 100% natural active ingredient, which combines tradition with sustainability through a renaturalizing decomposition - COSMOS/Ecocert-, Natrue- and Vegan-certified.